AUG111422
(W) Martin Gitlin
(W) Marty Gitlin, Topher Ellis
Cereals and their cartoon spokescharacters are some of the most enduring pop-culture icons of the 20th century.
The Great American Cereal Book is the definitive compendium of breakfast cereal history and lore, celebrating the most recognizable brands and packaging. Award-winning writer Marty Gitlin and co-author Topher Ellis provide behind-the-scenes stories about the creation of these iconic kitchen-table companions, with 350 images of cereal boxes, vintage ads, and rare memorabilia.
In Shops: Jan 18, 2012
SRP: $19.95