Top 50 Toys: August 2021
Oct 04, 2021
Funko's POP! Marvel: Avengers Endgame: I Am Iron Man Glow-in-the-Dark Deluxe Vinyl Figure, a PREVIEWS Exclusive release based on the finale of Marvel Studios' fourth Avengers film, was August's best-selling toy product.
Funko's PREVIEWS Exclusive POP! DC: Batman White Knight: Batman/The Joker Vinyl Figure 2-Pack, based on Sean Murphy's best-selling graphic novels, ranked #2 for the month. Diamond Select Toys had four products in the top ten, led by the Tron Deluxe Action Figure Box Set at #5, a San Diego 2021 limited edition release. Other manufacturers in the top ten include Hasbro, Kotobukiya, and McFarlane Toys (their DC Collector Build-a-Figure 7-Inch Figures Wave 4 ranked #8).
TOP 50 TOYS & STATUES
Based on Total Invoiced Dollars of Products Invoiced in August 2021
RANK | DESCRIPTION | PRICE | ITEM CODE | VENDOR |
1 | POP AVENGERS ENDGAME I AM IRON MAN PX GID DLX VIN FIG | $14.99 | SEP198703 | FUNKO |
2 | SDCC 2021 POP DC BATMAN WHITE KNIGHT BATMAN/JOKER PX FIG 2PK | $22.99 | AUG208758 | FUNKO |
3 | DC COMICS POISON IVY RETURNS BISHOUJO LTD ED PX STATUE | $87.50 | NOV208315 | KOTOBUKIYA |
4 | SW BLACK SERIES MANDALORIAN ELECTRONIC HELMET CS | $180.00 | OCT208043 | HASBRO TOY GROUP |
5 | SDCC 2021 TRON DLX ACTION FIGURE BOX SET | $80.00 | SEP209387 | DIAMOND SELECT TOYS |
6 | MARVEL DISNEY PLUS LEGENDS 6IN AF ASST 202101 | $136.00 | NOV208491 | HASBRO TOY GROUP |
7 | MARVEL SELECT TITANIUM MAN AF | $29.99 | DEC202074 | DIAMOND SELECT TOYS |
8 | DC COLLECTOR BUILD-A 7IN SCALE AF WV4 ASST | $116.18 | NOV208118 | MCFARLANE TOYS |
9 | SDCC 2021 LORD OF THE RINGS DLX AF BOX SET FRODO & GOLLUM | $49.99 | FEB218593 | DIAMOND SELECT TOYS |
10 | SDCC 2021 THE CROW DLX ACTION FIGURE | $39.99 | FEB218595 | DIAMOND SELECT TOYS |
11 | FRUITS BASKET KYO FUNIMATION PX PVC FIGURE | $67.50 | JUN208961 | FUNIMATION PRODUCTIONS INC |
12 | TRANSFORMERS WAR FOR CYBERTRON OPTIMUS PRIME DLX SCALE FIG | $128.05 | JUN208572 | THREEZERO |
13 | MUPPETS BEST OF SERIES 3 FIG ASST | $149.94 | SEP208288 | DIAMOND SELECT TOYS |
14 | LORD OF THE RINGS DLX AF ASST SERIES 3 | $179.94 | APR212365 | DIAMOND SELECT TOYS |
15 | DC JUSTICE LEAGUE 7IN SCALE AF ASST | $89.63 | DEC208254 | MCFARLANE TOYS |
16 | SW BLACK SERIES FIRST ORDER STORMTROOPER HELMET CS | $150.30 | JAN218714 | HASBRO TOY GROUP |
17 | LORD OF THE RINGS DLX AF ASST SERIES 2 | $179.94 | NOV201950 | DIAMOND SELECT TOYS |
18 | MARVEL SELECT HUMAN TORCH AF | $29.99 | NOV201958 | DIAMOND SELECT TOYS |
19 | MARVEL SELECT MARVEL NOW SILVER CENTURION IRON MAN AF | $29.99 | OCT202000 | DIAMOND SELECT TOYS |
20 | MARVEL GALLERY CARNAGE COMIC PVC FIGURE | $49.99 | JAN192550 | DIAMOND SELECT TOYS |
21 | AVATAR SERIES 4 DLX ACTION FIGURE ASST | $149.94 | JAN211964 | DIAMOND SELECT TOYS |
22 | DC COLLECTOR BUILD-A 7IN SCALE AF WV5 SUICIDE SQUAD ASST | $116.18 | DEC209237 | MCFARLANE TOYS |
23 | ONE-12 COLLECTIVE MARVEL THANOS AF | $110.50 | JAN208017 | MEZCO TOYS |
24 | TRANSFORMERS WAR FOR CYBERTRON MEGATRON DLX SCALE FIG | $128.05 | JUN209282 | THREEZERO |
25 | NBX SELECT SERIES 10 FIGURE ASST | $179.94 | FEB211929 | DIAMOND SELECT TOYS |
26 | NO GUNS LIFE JUZO INUI PX 1/12 SCALE AF | $79.80 | JUN208349 | 1000 TOYS INC. |
27 | STAR WARS REBELS THRAWN BUST | $60.00 | FEB211938 | DIAMOND SELECT TOYS |
28 | FRUITS BASKET YUKI FUNIMATION PX PVC FIGURE | $67.50 | JUN208962 | FUNIMATION PRODUCTIONS INC |
29 | MUPPETS BEST OF 2 STATLER & WALDORF AF | $24.99 | JAN209310 | DIAMOND SELECT TOYS |
30 | SDCC 2021 GODZILLA SMASHIES PX STRESS DOLL 3PC SET | $36.00 | DEC209486 | SURREAL ENTERTAINMENT |
31 | DC COMICS STARGIRL BISHOUJO STATUE | $87.50 | OCT209127 | KOTOBUKIYA |
32 | ALIEN 40TH ANNIVERSARY 7IN AF ASST 4 | $323.88 | NOV208031 | NECA |
33 | MARVEL UNIVERSE SPIDER-MAN MILES MORALES ARTFX+ STATUE | $42.00 | NOV208037 | KOTOBUKIYA |
34 | STAR WARS CLONE WARS ASAJJ 1/6 BUST | $120.00 | DEC202068 | DIAMOND SELECT TOYS |
35 | MARVEL GALLERY COMIC DAYS OF FUTURE PAST WOLVERINE STATUE | $49.99 | SEP201921 | DIAMOND SELECT TOYS |
36 | STAR WARS CLONE WARS LEGENDS IN 3D AHSOKA 1/2 SCALE BUST | $175.00 | JAN211969 | DIAMOND SELECT TOYS |
37 | NBX SERIES2 D-FORMZ BMB ASST | $95.88 | OCT202001 | DIAMOND SELECT TOYS |
38 | POP DELUXE MARVEL HEROES KING DEADPOOL ON THRONE PX VIN FIG | $28.99 | APR208304 | FUNKO |
39 | DC JUSTICE LEAGUE 7IN SCALE MEGA AF ASST | $63.73 | DEC208260 | MCFARLANE TOYS |
40 | MARVEL GALLERY COMIC STORM PVC STATUE | $49.99 | NOV201955 | DIAMOND SELECT TOYS |
41 | AVATAR GALLERY AANG PVC STATUE | $49.99 | APR202646 | DIAMOND SELECT TOYS |
42 | TMNT ULTIMATES WAVE 3 MICHELANGELO ACTION FIGURE | $35.10 | APR208624 | SUPER7 |
43 | MARVEL LEGENDS IN 3D DR DOOM 1/2 SCALE BUST | $175.00 | DEC202073 | DIAMOND SELECT TOYS |
44 | TMNT ULTIMATES WAVE 3 ROCKSTEADY ACTION FIGURE | $35.10 | APR208625 | SUPER7 |
45 | MY LITTLE PONY FLUTTERSHY LTD ED BISHOUJO STATUE | $70.00 | FEB219217 | KOTOBUKIYA |
46 | TMNT ULTIMATES WAVE 3 METALHEAD ACTION FIGURE | $35.10 | APR208623 | SUPER7 |
47 | MORTAL KOMBAT 11 GALLERY SUB-ZERO PVC STATUE | $49.99 | OCT192541 | DIAMOND SELECT TOYS |
48 | MARVEL SELECT WANDAVISION SCARLET WITCH AF | $29.99 | APR212357 | DIAMOND SELECT TOYS |
49 | MARVEL GALLERY AVENGERS 3 THOR PVC FIGURE | $49.99 | APR182164 | DIAMOND SELECT TOYS |
50 | MY HERO ACADEMIA THE AMAZING HEROES V12 HAWKS FIG | $24.99 | NOV208663 | LITTLE BUDDY, LLC |
This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.
Item codes followed by -M indicate multiple covers and skus at the standard SRP.
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty stores may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
About the Diamond Sales Index: The Sales Index of selected monthly Best Seller Charts is presented as a comparative tool for retailers and publishers. It presents Diamond’s monthly sales for individual titles in relation to Diamond’s total sales for the issue of Marvel Comics' monthly Amazing Spider-Man comic book. (Amazing Spider-Man is used as the control title — with a value of 100 — because sales of Amazing Spider-Man usually remain relatively stable.) This allows for easy comparison to other titles and helps retailers gauge their orders for all other titles. This formula is only a guide, other factors may impact a titles’ ability to sell in certain locations and clientele.