Top 50 Toys: August 2021

Funko's POP! Marvel: Avengers Endgame: I Am Iron Man Glow-in-the-Dark Deluxe Vinyl Figure, a PREVIEWS Exclusive release based on the finale of Marvel Studios' fourth Avengers film, was August's best-selling toy product.

Funko's PREVIEWS Exclusive POP! DC: Batman White Knight: Batman/The Joker Vinyl Figure 2-Pack, based on Sean Murphy's best-selling graphic novels, ranked #2 for the month. Diamond Select Toys had four products in the top ten, led by the Tron Deluxe Action Figure Box Set at #5, a San Diego 2021 limited edition release. Other manufacturers in the top ten include Hasbro, Kotobukiya, and McFarlane Toys (their DC Collector Build-a-Figure 7-Inch Figures Wave 4 ranked #8).

TOP 50 TOYS & STATUES
Based on Total Invoiced Dollars of Products Invoiced in August 2021

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 POP AVENGERS ENDGAME I AM IRON MAN PX GID DLX VIN FIG $14.99 SEP198703 FUNKO
2 SDCC 2021 POP DC BATMAN WHITE KNIGHT BATMAN/JOKER PX FIG 2PK $22.99 AUG208758 FUNKO
3 DC COMICS POISON IVY RETURNS BISHOUJO LTD ED PX STATUE $87.50 NOV208315 KOTOBUKIYA
4 SW BLACK SERIES MANDALORIAN ELECTRONIC HELMET CS $180.00 OCT208043 HASBRO TOY GROUP
5 SDCC 2021 TRON DLX ACTION FIGURE BOX SET $80.00 SEP209387 DIAMOND SELECT TOYS
6 MARVEL DISNEY PLUS LEGENDS 6IN AF ASST 202101 $136.00 NOV208491 HASBRO TOY GROUP
7 MARVEL SELECT TITANIUM MAN AF $29.99 DEC202074 DIAMOND SELECT TOYS
8 DC COLLECTOR BUILD-A 7IN SCALE AF WV4 ASST $116.18 NOV208118 MCFARLANE TOYS
9 SDCC 2021 LORD OF THE RINGS DLX AF BOX SET FRODO & GOLLUM $49.99 FEB218593 DIAMOND SELECT TOYS
10 SDCC 2021 THE CROW DLX ACTION FIGURE $39.99 FEB218595 DIAMOND SELECT TOYS
11 FRUITS BASKET KYO FUNIMATION PX PVC FIGURE $67.50 JUN208961 FUNIMATION PRODUCTIONS INC
12 TRANSFORMERS WAR FOR CYBERTRON OPTIMUS PRIME DLX SCALE FIG $128.05 JUN208572 THREEZERO
13 MUPPETS BEST OF SERIES 3 FIG ASST $149.94 SEP208288 DIAMOND SELECT TOYS
14 LORD OF THE RINGS DLX AF ASST SERIES 3 $179.94 APR212365 DIAMOND SELECT TOYS
15 DC JUSTICE LEAGUE 7IN SCALE AF ASST $89.63 DEC208254 MCFARLANE TOYS
16 SW BLACK SERIES FIRST ORDER STORMTROOPER HELMET CS $150.30 JAN218714 HASBRO TOY GROUP
17 LORD OF THE RINGS DLX AF ASST SERIES 2 $179.94 NOV201950 DIAMOND SELECT TOYS
18 MARVEL SELECT HUMAN TORCH AF $29.99 NOV201958 DIAMOND SELECT TOYS
19 MARVEL SELECT MARVEL NOW SILVER CENTURION IRON MAN AF $29.99 OCT202000 DIAMOND SELECT TOYS
20 MARVEL GALLERY CARNAGE COMIC PVC FIGURE $49.99 JAN192550 DIAMOND SELECT TOYS
21 AVATAR SERIES 4 DLX ACTION FIGURE ASST $149.94 JAN211964 DIAMOND SELECT TOYS
22 DC COLLECTOR BUILD-A 7IN SCALE AF WV5 SUICIDE SQUAD ASST $116.18 DEC209237 MCFARLANE TOYS
23 ONE-12 COLLECTIVE MARVEL THANOS AF $110.50 JAN208017 MEZCO TOYS
24 TRANSFORMERS WAR FOR CYBERTRON MEGATRON DLX SCALE FIG $128.05 JUN209282 THREEZERO
25 NBX SELECT SERIES 10 FIGURE ASST $179.94 FEB211929 DIAMOND SELECT TOYS
26 NO GUNS LIFE JUZO INUI PX 1/12 SCALE AF $79.80 JUN208349 1000 TOYS INC.
27 STAR WARS REBELS THRAWN BUST $60.00 FEB211938 DIAMOND SELECT TOYS
28 FRUITS BASKET YUKI FUNIMATION PX PVC FIGURE $67.50 JUN208962 FUNIMATION PRODUCTIONS INC
29 MUPPETS BEST OF 2 STATLER & WALDORF AF $24.99 JAN209310 DIAMOND SELECT TOYS
30 SDCC 2021 GODZILLA SMASHIES PX STRESS DOLL 3PC SET $36.00 DEC209486 SURREAL ENTERTAINMENT
31 DC COMICS STARGIRL BISHOUJO STATUE $87.50 OCT209127 KOTOBUKIYA
32 ALIEN 40TH ANNIVERSARY 7IN AF ASST 4 $323.88 NOV208031 NECA
33 MARVEL UNIVERSE SPIDER-MAN MILES MORALES ARTFX+ STATUE $42.00 NOV208037 KOTOBUKIYA
34 STAR WARS CLONE WARS ASAJJ 1/6 BUST $120.00 DEC202068 DIAMOND SELECT TOYS
35 MARVEL GALLERY COMIC DAYS OF FUTURE PAST WOLVERINE STATUE $49.99 SEP201921 DIAMOND SELECT TOYS
36 STAR WARS CLONE WARS LEGENDS IN 3D AHSOKA 1/2 SCALE BUST $175.00 JAN211969 DIAMOND SELECT TOYS
37 NBX SERIES2 D-FORMZ BMB ASST $95.88 OCT202001 DIAMOND SELECT TOYS
38 POP DELUXE MARVEL HEROES KING DEADPOOL ON THRONE PX VIN FIG $28.99 APR208304 FUNKO
39 DC JUSTICE LEAGUE 7IN SCALE MEGA AF ASST $63.73 DEC208260 MCFARLANE TOYS
40 MARVEL GALLERY COMIC STORM PVC STATUE $49.99 NOV201955 DIAMOND SELECT TOYS
41 AVATAR GALLERY AANG PVC STATUE $49.99 APR202646 DIAMOND SELECT TOYS
42 TMNT ULTIMATES WAVE 3 MICHELANGELO ACTION FIGURE $35.10 APR208624 SUPER7
43 MARVEL LEGENDS IN 3D DR DOOM 1/2 SCALE BUST $175.00 DEC202073 DIAMOND SELECT TOYS
44 TMNT ULTIMATES WAVE 3 ROCKSTEADY ACTION FIGURE $35.10 APR208625 SUPER7
45 MY LITTLE PONY FLUTTERSHY LTD ED BISHOUJO STATUE $70.00 FEB219217 KOTOBUKIYA
46 TMNT ULTIMATES WAVE 3 METALHEAD ACTION FIGURE $35.10 APR208623 SUPER7
47 MORTAL KOMBAT 11 GALLERY SUB-ZERO PVC STATUE $49.99 OCT192541 DIAMOND SELECT TOYS
48 MARVEL SELECT WANDAVISION SCARLET WITCH AF $29.99 APR212357 DIAMOND SELECT TOYS
49 MARVEL GALLERY AVENGERS 3 THOR PVC FIGURE $49.99 APR182164 DIAMOND SELECT TOYS
50 MY HERO ACADEMIA THE AMAZING HEROES V12 HAWKS FIG $24.99 NOV208663 LITTLE BUDDY, LLC

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

Item codes followed by -M indicate multiple covers and skus at the standard SRP.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty stores may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

About the Diamond Sales Index: The Sales Index of selected monthly Best Seller Charts is presented as a comparative tool for retailers and publishers. It presents Diamond’s monthly sales for individual titles in relation to Diamond’s total sales for the issue of Marvel Comics' monthly Amazing Spider-Man comic book. (Amazing Spider-Man is used as the control title — with a value of 100 — because sales of Amazing Spider-Man usually remain relatively stable.) This allows for easy comparison to other titles and helps retailers gauge their orders for all other titles. This formula is only a guide, other factors may impact a titles’ ability to sell in certain locations and clientele.

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