Publisher Market Shares: May 2019

Marvel Comics was May 2019's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in May 2019

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.44%
DC COMICS 28.23%
IMAGE COMICS 6.89%
DARK HORSE COMICS 3.78%
IDW PUBLISHING 3.61%
BOOM! STUDIOS 2.21%
VIZ MEDIA 1.84%
DYNAMITE ENTERTAINMENT 1.78%
ONI PRESS 0.84%
TITAN COMICS 0.67%
RANDOM HOUSE 0.66%
VALIANT ENTERTAINMENT 0.63%
ACTION LAB ENTERTAINMENT 0.60%
ANTARCTIC PRESS 0.50%
ARCHIE COMICS 0.49%
AFTERSHOCK COMICS 0.49%
ST. MARTINS PRESS 0.40%
ALBATROSS FUNNYBOOKS 0.33%
LION FORGE 0.31%
FANTAGRAPHICS BOOKS 0.30%
OTHER NON-TOP 20 5.03%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.70%
DC COMICS 38.61%
IMAGE COMICS 5.54%
IDW PUBLISHING 2.98%
DARK HORSE COMICS 2.19%
BOOM! STUDIOS 1.76%
DYNAMITE ENTERTAINMENT 1.50%
VALIANT ENTERTAINMENT 0.71%
VIZ MEDIA 0.65%
ONI PRESS 0.56%
ACTION LAB ENTERTAINMENT 0.49%
AFTERSHOCK COMICS 0.49%
TITAN COMICS 0.49%
ARCHIE COMICS 0.43%
ANTARCTIC PRESS 0.35%
ZENESCOPE ENTERTAINMENT 0.23%
ALBATROSS FUNNYBOOKS 0.23%
VAULT COMICS 0.20%
KEVIN EASTMAN STUDIOS 0.19%
HEAVY METAL MAGAZINE 0.18%
OTHER NON-TOP 20 2.52%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in May 2019

  DOLLARS UNITS
MAY 2019 VS. APRIL 2019
COMICS 15.60% 14.51%
GRAPHIC NOVELS 50.97% 44.63%
TOTAL COMICS/GN 24.51% 16.35%
TOYS 27.91% 46.27%
MAY 2019 VS. MAY 2018
COMICS -7.81% -4.30%
GRAPHIC NOVELS 5.36% -5.36%
TOTAL COMICS/GN -4.15% -4.38%
TOYS 40.65% 40.25%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS -0.45% -5.12%
GRAPHIC NOVELS -1.21% -5.94%
TOTAL COMICS/GN -0.66% -5.18%
TOYS 23.04% 30.09%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in May 2019

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 118 36 0 154
DC COMICS 60 33 0 93
IMAGE COMICS 38 23 0 61
IDW PUBLISHING 37 18 0 55
DARK HORSE COMICS 22 30 0 52
VIZ MEDIA 0 45 0 45
BOOM! STUDIOS 22 13 0 35
DYNAMITE ENTERTAINMENT 19 4 0 23
TITAN COMICS 10 6 2 18
ONI PRESS 9 5 0 14
OTHER NON-TOP 10 151 190 27 368
TOTAL 486 403 29 918

 

Dollar Market Shares for May 2019
Dollar Market Share – May 2019
Unit Market Shares for May 2019
Unit Market Share – May 2019

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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