Publisher Market Shares: August 2018

Marvel Comics was the leading publisher in Retail Dollars and Units Shipped in August 2018, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in August 2018

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.87%
DC ENTERTAINMENT 27.51%
IMAGE COMICS 8.90%
IDW PUBLISHING 4.43%
DARK HORSE COMICS 3.05%
BOOM! STUDIOS 2.58%
VIZ MEDIA 1.33%
DYNAMITE ENTERTAINMENT 1.32%
TITAN COMICS 0.98%
AFTERSHOCK COMICS 0.63%
VALIANT ENTERTAINMENT 0.62%
ONI PRESS 0.60%
ARCHIE COMICS 0.56%
RANDOM HOUSE 0.49%
FANTAGRAPHICS BOOKS 0.48%
AVATAR PRESS 0.45%
ST. MARTINS PRESS 0.42%
HACHETTE BOOK GROUP USA 0.41%
ACTION LAB ENTERTAINMENT 0.32%
ZENESCOPE ENTERTAINMENT INC 0.28%
OTHER NON-TOP 20 3.78%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 43.12%
DC ENTERTAINMENT 31.02%
IMAGE COMICS 9.08%
IDW PUBLISHING 3.81%
DARK HORSE COMICS 2.37%
BOOM! STUDIOS 2.30%
DYNAMITE ENTERTAINMENT 1.12%
AFTERSHOCK COMICS 0.72%
TITAN COMICS 0.66%
VALIANT ENTERTAINMENT 0.64%
ARCHIE COMICS 0.55%
VIZ MEDIA 0.54%
ONI PRESS 0.43%
AVATAR PRESS 0.31%
ZENESCOPE ENTERTAINMENT INC 0.29%
ACTION LAB ENTERTAINMENT 0.26%
LION FORGE 0.19%
ASPEN MLT INC 0.19%
BENITEZ PRODUCTIONS 0.16%
UDON ENTERTAINMENT INC 0.14%
OTHER NON-TOP 20 2.10%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in August 2018

  DOLLARS UNITS
AUGUST 2018 VS. JULY 2018
COMICS -1.95% -6.19%
GRAPHIC NOVELS 33.98% 28.57%
TOTAL COMICS/GN 6.88% -3.97%
TOYS 49.89% 32.04%
AUGUST 2018 VS. AUGUST 2017
COMICS 5.04% -5.25%
GRAPHIC NOVELS 2.91% 1.44%
TOTAL COMICS/GN 4.37% -4.71%
TOYS 13.76% 4.26%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS 1.31% -6.80%
GRAPHIC NOVELS -6.73% -8.83%
TOTAL COMICS/GN -1.10% -6.95%
TOYS -5.15% -8.32%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in August 2018

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 86 45 0 131
DC ENTERTAINMENT 72 30 1 103
IMAGE COMICS 61 16 0 77
IDW PUBLISHING 39 24 0 63
DARK HORSE COMICS 23 21 0 44
BOOM! STUDIOS 27 14 0 41
TITAN COMICS 15 10 3 28
DYNAMITE ENTERTAINMENT 14 6 0 20
AFTERSHOCK COMICS 13 2 0 15
VIZ MEDIA 0 15 0 15
OTHER NON-TOP 10 114 180 31 325
TOTAL 464 363 35 862

 

Dollar Market Shares for August 2018
Dollar Market Share – August 2018
Unit Market Shares for August 2018
Unit Market Share – August 2018

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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