Publisher Market Shares: July 2018

Marvel Comics was the leading publisher in Retail Dollars and Units Shipped in July 2018, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in July 2018

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.07%
DC ENTERTAINMENT 31.62%
IMAGE COMICS 8.52%
IDW PUBLISHING 4.52%
DARK HORSE COMICS 2.82%
BOOM! STUDIOS 1.89%
DYNAMITE ENTERTAINMENT 1.74%
VIZ MEDIA 1.20%
TITAN COMICS 0.69%
ARCHIE COMICS 0.64%
VALIANT ENTERTAINMENT 0.63%
ONI PRESS 0.63%
AFTERSHOCK COMICS 0.57%
ACTION LAB ENTERTAINMENT 0.52%
AVATAR PRESS 0.39%
RANDOM HOUSE 0.39%
ZENESCOPE ENTERTAINMENT 0.33%
HACHETTE BOOK GROUP USA 0.33%
ST. MARTINS PRESS 0.32%
LION FORGE 0.29%
OTHER NON-TOP 20 2.89%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 41.05%
DC ENTERTAINMENT 33.82%
IMAGE COMICS 8.87%
IDW PUBLISHING 3.95%
DYNAMITE ENTERTAINMENT 2.07%
DARK HORSE COMICS 1.91%
BOOM! STUDIOS 1.74%
VALIANT ENTERTAINMENT 0.66%
ARCHIE COMICS 0.60%
AFTERSHOCK COMICS 0.52%
TITAN COMICS 0.47%
VIZ MEDIA 0.46%
ACTION LAB ENTERTAINMENT 0.44%
ONI PRESS 0.43%
ZENESCOPE ENTERTAINMENT 0.31%
ASPEN MLT INC 0.26%
AVATAR PRESS 0.20%
BENITEZ PRODUCTIONS 0.19%
LION FORGE 0.18%
ALTERNA COMICS 0.17%
OTHER NON-TOP 20 1.68%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in July 2018

  DOLLARS UNITS
JULY 2018 VS. JUNE 2018
COMICS 14.18% 7.84%
GRAPHIC NOVELS -13.07% -9.36%
TOTAL COMICS/GN 6.01% 6.55%
TOYS 16.78% -0.28%
JULY 2018 VS. JULY 2017
COMICS 17.37% 10.40%
GRAPHIC NOVELS -9.11% -4.96%
TOTAL COMICS/GN 9.53% 9.27%
TOYS 15.77% 4.94%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS 0.76% -7.02%
GRAPHIC NOVELS -8.26% -10.42%
TOTAL COMICS/GN -1.93% -7.28%
TOYS -8.63% -10.45%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in July 2018

PUBLISHER COMICS
SHIPPED
GRAPHIC NOVELS
SHIPPED
MAGAZINES
SHIPPED
TOTAL
SHIPPED
MARVEL COMICS 89 37 0 126
DC ENTERTAINMENT 63 34 0 97
IDW PUBLISHING 56 19 1 76
IMAGE COMICS 59 14 0 73
DARK HORSE COMICS 21 19 0 40
BOOM! STUDIOS 24 9 0 33
DYNAMITE ENTERTAINMENT 16 8 0 24
VIZ MEDIA 0 22 0 22
TITAN COMICS 10 3 4 17
ARCHIE COMICS 10 3 0 13
OTHER NON-TOP 10 130 153 7 290
TOTAL 478 321 12 811

 

Dollar Market Shares for July 2018
Dollar Market Share – July 2018
Unit Market Shares for July 2018
Unit Market Share – July 2018

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

© 2018 Diamond Comic Distributors, Inc. All rights reserved.

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Publisher Market Shares: October 2018

Market Share data based on Total Sales for products invoiced in September 2018, with Marvel Comics the leader in both Retailer Dollars and Units Shipped.