Publisher Market Shares: February 2017

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share categories in February 2017 based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in February 2017

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.46%
DC ENTERTAINMENT 30.23%
IMAGE COMICS 9.58%
IDW PUBLISHING 5.83%
DARK HORSE COMICS 2.57%
BOOM! STUDIOS 2.08%
DYNAMITE ENTERTAINMENT 1.52%
TITAN COMICS 1.16%
VIZ MEDIA 1.10%
ONI PRESS INC. 0.86%
RANDOM HOUSE 0.80%
VALIANT ENTERTAINMENT LLC 0.67%
ZENESCOPE ENTERTAINMENT INC 0.60%
ARCHIE COMIC PUBLICATIONS 0.53%
AVATAR PRESS INC 0.48%
ST. MARTINS PRESS 0.41%
ACTION LAB ENTERTAINMENT 0.37%
AFTERSHOCK COMICS 0.35%
FANTAGRAPHICS BOOKS 0.30%
HACHETTE BOOK GROUP USA 0.29%
OTHER NON-TOP 20 2.83%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.64%
DC ENTERTAINMENT 33.47%
IMAGE COMICS 18.13%
IDW PUBLISHING 3.27%
DYNAMITE ENTERTAINMENT 2.06%
BOOM! STUDIOS 1.84%
DARK HORSE COMICS 1.45%
TITAN COMICS 0.92%
VALIANT ENTERTAINMENT LLC 0.61%
ONI PRESS INC. 0.60%
ZENESCOPE ENTERTAINMENT INC 0.46%
ARCHIE COMIC PUBLICATIONS 0.41%
VIZ MEDIA 0.35%
AFTERSHOCK COMICS 0.31%
ACTION LAB ENTERTAINMENT 0.30%
AVATAR PRESS INC 0.27%
RANDOM HOUSE 0.17%
ST. MARTINS PRESS 0.10%
HACHETTE BOOK GROUP USA 0.07%
FANTAGRAPHICS BOOKS 0.06%
OTHER NON-TOP 20 1.52%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in February 2017

  DOLLARS UNITS
FEBRUARY 2017 VS. JANUARY 2017
COMICS -4.67% 3.65%
GRAPHIC NOVELS 9.05% 3.04%
TOTAL COMICS/GN -0.82% 3.61%
TOYS 23.91% 3.09%
FEBRUARY 2017 VS. FEBRUARY 2016
COMICS -4.47% 17.29%
GRAPHIC NOVELS -3.30% -12.98%
TOTAL COMICS/GN -4.11% 14.70%
TOYS 25.46% 0.38%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -2.06% 12.11%
GRAPHIC NOVELS -7.60% -10.88%
TOTAL COMICS/GN -3.76% 10.26%
TOYS 3.18% -0.94%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in February 2017

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 104 36 0 140
DC ENTERTAINMENT 82 33 1 116
IMAGE COMICS 46 14 1 61
IDW PUBLISHING 36 22 0 58
TITAN COMICS 24 6 0 30
BOOM ENTERTAINMENT 24 3 0 27
DARK HORSE COMICS 13 13 0 26
VIZ MEDIA 0 23 0 23
DYNAMITE ENTERTAINMENT 16 4 0 20
ONI PRESS INC. 10 5 0 15
OTHER NON-TOP 10 94 138 20 252

 

Dollar Market Shares for February 2017

Dollar Market Share – February 2017

Unit Market Shares for February 2017

Unit Market Share – February 2017

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

***

ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

© 2017 Diamond Comic Distributors, Inc. All rights reserved.

Follow Us Facebook Icon Twitter Icon Instagram Icon YouTube Icon Rss Feed Email
Outside North America? Click here
Publisher Market Shares: October 2017

Market Share data based on Total Sales for products invoiced in October 2017, with Marvel Comics the leader in the Retailer Dollar and Unit Market Share categories.