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Top 25 Toys: March 2011

I Wanna Live In a Dream (In My Record Machine)

Popular characters Judge Malthred and Garona from Blizzard Entertainment's best-selling World of WarCraft massively multiplayer online roleplaying game were brought to life by DC Direct for the World of WarCraft Series 7 Action Figures, the best-selling Toy product to comics specialty retailers in March.

DC Direct dominated March's sales charts, with eight of March's top ten best-selling toys products. The Cover Girls of the DCU: Supergirl Statue, based on a design by Adam Hughes, ranked #2. The World of WarCraft: Lich King Arthras Deluxe Figure ranked #3. The Joker 1/4-Scale Museum Quality Statue ranked #4. The Batman: Arkham Asylum Series 1 Action Figures, February's top selling toy product, remained on March's sales charts at #6. The Batman: Black and White: Batman by Tony Daniel Statue ranked #7, the Heroes of the DCU: Hal Jordan Bust ranked #8, and the Women of the DCU Series 3: Poison Ivy Bust ranked #10.

Also in the top ten for March were Kotobukiya with the DC x Bishoujo: Catwoman Statue (based on a design by Final Fantasy artist Shunya Yamashita) at #5 and Bowen Designs with the Mystique Statue (depicting the shapeshifting X-Men foe) at #10.

TOP 25 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in March 2011

DOLLAR
RANK
QTY
RANK
ITEM
CODE
DESCRIPTION VENDOR
1 33 MAR100358 WORLD OF WARCRAFT SER 7 AF DC 
2 6 JUN100300 COVER GIRLS OF THE DCU SUPERGIRL STATUE DC 
3 1 APR100323 WORLD OF WARCRAFT LICH KING ARTHAS DLX FIGURE DC 
4 52 APR100304 JOKER 1/4 SCALE MUSEUM QUALITY STATUE DC 
5 5 OCT101632 DC CATWOMAN BISHOUJO STATUE KOT
6 91 JUN100288 BATMAN ARKHAM ASYLUM SER 1 AF DC 
7 10 JUN100299 BATMAN BLACK & WHITE STATUE BATMAN BY TONY DANIEL DC 
8 15 JUN100297 HEROES OF THE DCU BLACKEST NIGHT HAL JORDAN BUST DC 
9 60 MAY101624 MYSTIQUE STATUE BOW
10 11 JUL100279 WOMEN OF THE DCU SER 3 POISON IVY BUST DC 
11 22 MAR100327 DC CHRONICLES DEATH STATUE DC 
12 63 JUL101708 AVENGERS REBORN IRON MAN FINE ART STATUE KOT
13   AUG091437 MARVEL SELECT ABOMINATION AF DST
14 45 AUG101656 SW DARTH MAUL LIGHT UP ARTFX STATUE KOT
15 20 AUG100292 HEROES OF DCU VIOLET LANTERN STAR SAPPHIRE BUST DC 
16 2 JAN101427 MARVEL SELECT CYCLOPS AF DST
17 69 JAN111727 MARVEL UNIVERSE AF ASST 201102 KEN
18 3 APR101444 MARVEL SELECT MAGNETO AF DST
19 59 DEC108019 MARVEL MINIMATES SERIES 39 THOR MOVIE ASST DST
20 54 DEC101429 MARVEL MINIMATES SERIES 38 ASST DST
21 84 SEP101537 YELLOWJACKET STATUE BOW
22 87 SEP101535 HERCULES STATUE BOW
23 26 AUG100295 AME COMI SUPERGIRL V.1 BLACK SUIT VARIANT FIGURE DC 
24 31 JUL100269 HEROES OF THE DCU BLACK HAND BUST DC 
25 88 JUN108127 HARRY POTTER RAH MED

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and retail dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

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