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Top 25 Toys: September 2010

DC Direct's exploration of the universe of Blizzard Entertainment's best-selling massively multiplayer online role-playing game World of WarCraft gave the manufacturer the best-selling toy product to comics specialty retailers in September with the World of WarCraft Series 6 action figures.

Diamond Select Toys had four of the top ten toy products to shops in September: the Marvel Select: Spider-Man Action Figure led the way at #2, with the Marvel Select: Captain America Action Figure at #4, the Marvel Select: Wolverine Action Figure at #5, and the Marvel Select: Thor Action Figure at #8.

Bowen Designs had two Marvel Comics statues in the top ten — the Iron Man: War Machine Armor Statue at #3 and the Psylocke Statue at #7. Japanese manufacturer Kotobukiya had two products in the top ten — the Fall of the Hulks: Hulk Fine Art Statue at #9 and the Iron Man 2: Iron Man Mark VI Armor Fine Art Statue at #10. Hasbro rounded out the top tep with the Marvel Masterworks: Galactus 19-Inch Figure at #6.

TOP 25 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in September 2010

DOLLAR
RANK
QTY
RANK
ITEM
CODE
DESCRIPTION VENDOR
1 18 DEC090328 WORLD OF WARCRAFT SER 6 AF DC 
2 1 JUL091428 MARVEL SELECT SPIDER-MAN AF DST
3 24 APR101547 IRON MAN WAR MACHINE ARMOR STATUE BOW
4 2 MAY083509 MARVEL SELECT CAPTAIN AMERICA AF DST
5 3 NOV083698 MARVEL SELECT WOLVERINE AF DST
6 10 JUL101649 MARVEL MASTERWORKS GALACTUS 19-IN AF KEN
7 30 DEC098059 PSYLOCKE STATUE BOW
8 4 OCT073173 MARVEL SELECT THOR AF DST
9 39 APR101559 FALL OF THE HULKS HULK FINE ART STATUE KOT
10 34 MAR101570 IRON MAN 2 MARK VI FINE ART STATUE KOT
11 5 DEC074356 MARVEL SELECT INCREDIBLE HULK AF DST
12 26 MAR108028 HALO REACH SERIES 1 AF ASST TMP
13 6 APR083470 MARVEL SELECT IRON MAN AF DST
14 19 MAR090252 COVER GIRLS OF THE DCU CATWOMAN STATUE DC 
15 49 MAR101552 WARRIORS THREE MINI-BUST 3-PACK BOW
16 7 SEP091342 FEMME FATALES DAWN BACK IN BLACK PVC STATUE DST
17 8 JAN101425 FEMME FATALES TAROT PVC STATUE DST
18 51 JAN100381 BLACKEST NIGHT SER 5 AF DC 
19 12 NOV090276 WOMEN OF THE DCU SERIES 3 RAVEN BUST DC 
20 16 AUG091536 SW PRINCESS LEIA MYNOCK HUNT PX MINI-BUST GEN
21 68 MAR101545 FRAZETTA DEATH DEALER STATUE QUA
22 28 APR101443 STAR TREK TOS SERIES 5 AF ASST DST
23 57 MAY101572 STAR WARS SUPER DLX AT-AT KEN
24 36 AUG100297 SUPERMAN BATMAN APOCALYPSE DVD SUPERGIRL MAQUETTE DC 
25 9 FEB108045 DOCTOR WHO 11TH DOCTOR SONIC SCREWDRIVER UND

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and retail dollar sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

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