Publisher Market Shares: October 2020
Dec 02, 2020
Marvel Comics was October 2020's leading publisher in Retail Dollars and Units Shipped, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.
PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in October 2020
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NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in October 2020
| PUBLISHER | COMICS SHIPPED |
GRAPHIC NOVELS SHIPPED |
MAGAZINES SHIPPED |
TOTAL SHIPPED |
| MARVEL COMICS | 77 | 32 | 0 | 109 |
| IMAGE COMICS | 40 | 13 | 0 | 53 |
| BOOM! STUDIOS | 24 | 10 | 0 | 34 |
| DARK HORSE COMICS | 18 | 12 | 0 | 30 |
| KODANSHA COMICS | 0 | 28 | 0 | 28 |
| IDW PUBLISHING | 17 | 8 | 0 | 25 |
| VIZ MEDIA LLC | 0 | 25 | 0 | 25 |
| DYNAMITE | 15 | 4 | 0 | 19 |
| VAULT COMICS | 16 | 1 | 0 | 17 |
| TITAN COMICS | 6 | 3 | 0 | 9 |
| OTHER NON-TOP 10 | 111 | 212 | 28 | 351 |
| TOTAL | 324 | 348 | 28 | 700 |
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| Dollar Market Share – October 2020 |
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| Unit Market Share – October 2020 |
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located inNorth Americaand around the world. Additional sales made to online merchants and other specialty retailers may be included as well.
Diamond’s market share numbers are pulled from overall Diamond orders of over 2,500 retail accounts from all publishers’ titles. Diamond’s market share data reflects orders from its current publishing partners.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.
