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Exclusive: The 2010s' Top 100 Best-Selling Toys

DST - Marvel Select Deadpool AF Diamond Select  Toys' Marvel Select Deadpool Action Figure, was the best-selling toy product of the 2010s.

Diamond Select Toys ranked well overall with seven products in the top ten. Other DST entries in the top ten, the Marvel Select Incredible Hulk Action Figure ranked #2, the Marvel Select Juggernaut Action Figure ranked #4, the Marvel Select Red Hulk Action Figure ranked #6, the Marvel Select Thanos Action Figure ranked #7, the Marvel Select Spider-Man Action Figure ranked #9, and the Marvel Gallery Deadpool PVC Figure ranked #10.

DC Collectibles' made the list with the New 52 Justice League Action Figure Seven Piece Box Set ranked at #3 and #5. This set was notable for its charitable contribution, where 10% of the purchase price went to directly to saving lives through the "We Can Be Heroes" giving campaign that helped provide on-the-ground support to help end hunger in Somalia, Ethiopia through donations to Save the Children, International Rescue Committee and Mercy Corps.

Finally, Good Smile made it in the top ten with their iconic Legend of Zelda Skyward Sword Link Figma Action Figure ranking as the #8 best-selling toy of the 2010s.

TOP 100 TOYS
Based on Total Retail Dollar Sales of Products Invoiced from January 2010 to December 2019

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MARVEL SELECT DEADPOOL AF $24.99 MAR101468 DIAMOND SELECT TOYS LLC
2 MARVEL SELECT INCREDIBLE HULK AF $24.99 DEC074356 DIAMOND SELECT TOYS LLC
3 DC COLLECTIBLES NEW 52 JUSTICE LEAGUE AF 7 PK BOX SET $99.95 NOV138235 DC COLLECTIBLES
4 MARVEL SELECT JUGGERNAUT AF $24.99 JUN101512 DIAMOND SELECT TOYS LLC
5 DC COLLECTIBLES NEW 52 JUSTICE LEAGUE 7 PACK AF BOX SET $99.95 AUG120308 DC COLLECTIBLES
6 MARVEL SELECT RED HULK AF $24.99 MAR088262 DIAMOND SELECT TOYS LLC
7 MARVEL SELECT THANOS AF $24.99 MAY052331 DIAMOND SELECT TOYS LLC
8 LOZ SKYWARD SWORD LINK FIGMA AF $51.00 JUN132070 GOOD SMILE COMPANY
9 MARVEL SELECT SPIDER-MAN AF $24.99 JUL091428 DIAMOND SELECT TOYS LLC
10 MARVEL GALLERY DEADPOOL PVC FIG $45.00 JUN162394 DIAMOND SELECT TOYS LLC
11 BATMAN ANIMATED SERIES BATMOBILE $99.95 APR150335 DC COLLECTIBLES
12 MARVEL SELECT ABOMINATION AF $24.99 AUG091437 DIAMOND SELECT TOYS LLC
13 DC COLLECTIBLES NEW 52 SUPERMAN AF $28.00 OCT120316 DC COLLECTIBLES
14 ST TOS BLACK HANDLE PHASER $40.00 OCT074330 DIAMOND SELECT TOYS LLC
15 DC COLLECTIBLES NEW 52 BATMAN AF $28.00 JUL128115 DC COLLECTIBLES
16 MARVEL SELECT ANTI-VENOM AF $24.99 SEP083651 DIAMOND SELECT TOYS LLC
17 MARVEL SELECT WOLVERINE AF $24.99 NOV083698 DIAMOND SELECT TOYS LLC
18 DC COLLECTIBLES NEW 52 HEROES VS VILLAINS AF 7 PK BOX SET $99.95 JUN130321 DC COLLECTIBLES
19 LOZ WIND WAKER LINK NENDOROID $49.99 MAY142613 GOOD SMILE COMPANY
20 GREEN LANTERN 1:1 SCALE POWER BATTERY PROP W RING $199.95 FEB130261 DC COLLECTIBLES
21 JOKER AND HARLEY QUINN STATUE $249.95 AUG140385 DC COLLECTIBLES
22 DC COLLECTIBLES BOMBSHELLS JOKER & HARLEY QUINN STATUE $249.95 MAY150291 DC COLLECTIBLES
23 BATMAN ARKHAM CITY BATMAN VS BANE AF 2 PACK $59.95 JUN130320 DC COLLECTIBLES
24 POP STAR WARS 6IN RANCOR W/LUKE & SLAVE OOLA PX VIN FIG 3PK $39.99 SEP158902 FUNKO
25 BATMAN ARKHAM KNIGHT BATMAN AF $28.00 SEP140356 DC COLLECTIBLES
26 MARVEL SELECT THOR AF $24.99 OCT073173 DIAMOND SELECT TOYS LLC
27 MARVEL SELECT IRON MAN AF $24.99 APR083470 DIAMOND SELECT TOYS LLC
28 ARKHAM CITY AF 4 PK HARLEY BATMAN NIGHTWING ROBIN $59.95 APR140323 DC COLLECTIBLES
29 MARVEL SELECT GAMBIT AF $24.99 OCT101482 DIAMOND SELECT TOYS LLC
30 MARVEL SELECT CAPTAIN AMERICA AF $24.99 MAY083509 DIAMOND SELECT TOYS LLC
31 BTTF TIME MACHINE MARK I CAR $60.00 APR148369 DIAMOND SELECT TOYS LLC
32 SUICIDE SQUAD HARLEY QUINN STATUE $150.00 JAN160369 DC COLLECTIBLES
33 LOZ MAJORAS MASK 3D LINK NENDOROID $46.99 JUL158281 GOOD SMILE COMPANY
34 MARVEL GALLERY THOR RAGNAROK HULK PVC FIG $50.00 AUG172642 DIAMOND SELECT TOYS LLC
35 ARKHAM ASYLUM JOKER HARLEY BATMAN SCARECROW AF 4 PK $59.95 MAR140312 DC COLLECTIBLES
36 DC COLLECTIBLES BOMBSHELLS STATUE HOLIDAY HARLEY QUINN $124.95 JUL140302 DC COLLECTIBLES
37 MARVEL SELECT COLOSSUS AF $24.99 JUL111768 DIAMOND SELECT TOYS LLC
38 BATMAN ANIMATED SERIES BATWING $175.00 APR160436 DC COLLECTIBLES
39 ST TOS TRICORDER $60.00 MAY084717 DIAMOND SELECT TOYS LLC
40 ST TOS USS ENTERPRISE NCC-1701 SHIP $65.00 SEP088080 DIAMOND SELECT TOYS LLC
41 MARVEL SELECT CARNAGE AF $24.99 NOV142179 DIAMOND SELECT TOYS LLC
42 ST TOS COMMUNICATOR $40.00 OCT074331 DIAMOND SELECT TOYS LLC
43 MARVEL SELECT THING AF $24.99 SEP091336 DIAMOND SELECT TOYS LLC
44 BATMAN ARKHAM KNIGHT PLAY ARTS KAI HARLEY QUINN $99.99 MAR158227 SQUARE ENIX INC
45 MARVEL SELECT MAGNETO AF $24.99 APR101444 DIAMOND SELECT TOYS LLC
46 BATMAN V SUPERMAN DOJ SUPERMAN STATUE $150.00 AUG150304 DC COLLECTIBLES
47 DC COLLECTIBLES NEW 52 WONDER WOMAN AF $28.00 AUG120306 DC COLLECTIBLES
48 BATMAN ANIMATED NBA BATMAN AF $28.00 JUN140313 DC COLLECTIBLES
49 BTTF TIME MACHINE MARK I CAR $60.00 MAR094739 DIAMOND SELECT TOYS LLC
50 POP DC HEROES BATMAN WHO LAUGHS PX VINYL FIGURE $11.99 JUN188595 FUNKO
51 SCRIBBLENAUTS UNMASKED BMB MINI FIGURES SER 1 $118.00 SEP130331 DC COLLECTIBLES
52 DBZ THE SON GOKU 10IN PVC FIG (NET) $58.50 APR158752 BANDAI AMERICA
53 BATMAN V SUPERMAN DOJ BATMAN STATUE $150.00 AUG150303 DC COLLECTIBLES
54 STAR WARS R2-D2 FIGURE BANK $29.99 SEP091322 DIAMOND SELECT TOYS LLC
55 BATMAN ARKHAM KNIGHT HARLEY QUINN AF $28.00 SEP140357 DC COLLECTIBLES
56 FLASH TV ACTION FIGURE $28.00 OCT140413 DC COLLECTIBLES
57 SCRIBBLENAUTS UNMASKED BMB MINI FIGURES SER 2 $118.00 OCT130312 DC COLLECTIBLES
58 MARVEL X TOKIDOKI FRENZIES 30PC BMB DS $178.50 APR111735 TOKIDOKI LLC
59 MARVEL SELECT VENOM AF $24.99 AUG121762 DIAMOND SELECT TOYS LLC
60 DC COLLECTIBLES DESIGNER SER 1 CAPULLO BATMAN AF $28.00 NOV130284 DC COLLECTIBLES
61 BATMAN BLACK & WHITE HARLEY QUINN 2ND ED STATUE $79.95 MAR140302 DC COLLECTIBLES
62 MARVEL GALLERY HULK PVC FIG $45.00 AUG162570 DIAMOND SELECT TOYS LLC
63 HALO MJOLNIR MARK V & MARK VI DX ARTFX+ STATUE 2PK $139.99 MAY152430 KOTO INC.
64 BATMAN ARKHAM ORIGINS SER 1 BATMAN AF $24.95 JUN130307 DC COLLECTIBLES
65 METROID OTHER M SAMUS ARAN FIGMA AF $54.99 JUN132073 GOOD SMILE COMPANY
66 CHIBI TAMAGOTCHI 8PC DISPLAY (NET) $83.92 MAR178821 BANDAI AMERICA
67 DC COLLECTIBLES NEW 52 DARKSEID DELUXE AF $89.95 AUG120307 DC COLLECTIBLES
68 MARVEL SELECT ULTIMATE HULK ACTION FIGURE $24.99 MAR031852 DIAMOND SELECT TOYS LLC
69 DC REBIRTH JUSTICE LEAGUE ACTION FIGURE 7 PACK $100.00 AUG160372 DC COLLECTIBLES
70 WOLVERINE LEGENDS PX 6IN AF 8PC ASST $183.92 MAR138356 HASBRO TOY GROUP
71 MARVEL GALLERY AVENGERS 3 THANOS PVC FIGURE $45.00 APR182161 DIAMOND SELECT TOYS LLC
72 GOTG ELECTRONIC DANCING BABY GROOT 8PC DISP (NET) $109.20 SEP148110 KIDDESIGNS INC.
73 BATMAN V SUPERMAN DOJ ARMORED BATMAN STATUE $150.00 SEP150334 DC COLLECTIBLES
74 BATMAN ARKHAM ASYLUM SER 1 BALANCED CASE ASST (NET) $125.00 JUN100288 DC COLLECTIBLES
75 BATMAN ARKHAM CITY SER 1 MASTER CASE ASST (NET) $135.00 OCT110307 DC COLLECTIBLES
76 GHOSTBUSTERS STAY PUFT MARSHMALLOW MAN BANK $22.99 MAR094736 DIAMOND SELECT TOYS LLC
77 BATMAN ARKHAM ORIGINS ACTION FIGURE 4 PACK $59.95 JUL140295 DC COLLECTIBLES
78 STAR TREK ENTERPRISE B SHIP $60.00 AUG121760 DIAMOND SELECT TOYS LLC
79 BATMAN ARKHAM KNIGHT ARKHAM KNIGHT AF $28.00 SEP140355 DC COLLECTIBLES
80 BATMAN ANIMATED SERIES BATMAN AF $28.00 JUN150336 DC COLLECTIBLES
81 MARVEL GALLERY SPIDER-MAN PVC FIG $45.00 SEP162538 DIAMOND SELECT TOYS LLC
82 BATMAN THE ANIMATED SERIES DELUXE BATMOBILE $175.00 FEB160290 DC COLLECTIBLES
83 DC COLLECTIBLES DESIGNER SER 2 CAPULLO DLX BATMAN THRASHER AF $39.95 MAY140428 DC COLLECTIBLES
84 MARVEL GALLERY SPIDER-GWEN PVC FIG $45.00 MAR162236 DIAMOND SELECT TOYS LLC
85 DC COLLECTIBLES SUPER VILLAINS JOKER AF $24.95 MAY130285 DC COLLECTIBLES
86 BATMAN ARKHAM ASYLUM HARLEY QUINN STATUE $124.95 FEB140310 DC COLLECTIBLES
87 MARVEL NOW DEADPOOL ARTFX+ STATUE $59.99 SEP142328 KOTO INC.
88 DC COLLECTIBLES NEW 52 FLASH AF $28.00 MAY120340 DC COLLECTIBLES
89 MARVEL GALLERY AVENGERS 3 THOR PVC FIGURE $45.00 APR182164 DIAMOND SELECT TOYS LLC
90 DC DESIGNER SER BATMAN BY ANDY KUBERT STATUE $150.00 DEC150384 DC COLLECTIBLES
91 BATMAN ANIMATED SERIES JOKER AF $28.00 JUL140292 DC COLLECTIBLES
92 MARVEL GALLERY AVENGERS 3 IRON SPIDER-MAN PVC FIGURE $45.00 JUN182325 DIAMOND SELECT TOYS LLC
93 DC COLLECTIBLES NEW 52 AF 3 PK BATMAN WONDER WOMAN SUPERMAN $49.95 MAY130271 DC COLLECTIBLES
94 LOST IN SPACE B9 ELECTRONIC ROBOT $49.99 AUG142281 DIAMOND SELECT TOYS LLC
95 POP MARVEL HEROES THANOS SNAP 6IN PX DELUXE VINYL FIGURE $28.99 MAY198251 FUNKO
96 GAME OF THRONES IRON THRONE MINI REPLICA $59.99 OCT120079 DARK HORSE COMICS
97 DRAGONBALL SUPER DRAGON STARS AF ASST B (NET) $84.00 DEC168933 BANDAI AMERICA
98 DRAGONBALL SUPER DRAGON STARS AF ASST A (Net) $84.00 DEC168377 BANDAI AMERICA
99 MARVEL GALLERY LADY DEADPOOL PVC FIG $45.00 FEB162462 DIAMOND SELECT TOYS LLC
100 SUICIDE SQUAD THE JOKER STATUE $150.00 JAN160371 DC COLLECTIBLES

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty stores may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are distributed free of cost.

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