Top 25 Toys: July 2018

Good Smile's Overwatch: Genji NendoroidBased on Blizzard Entertainment's best-selling video game, Good Smile's Overwatch: Genji "Classic Skin" Nendoroid was July's best-selling toy product. Also, the Overwatch: Hanzo "Classic Skin" Nendoroid ranked #2.

Diamond Select Toys had five products in the top ten: the Marvel Select: Thanos Action Figure ranked #3, the Marvel Select: Thor Ragnarok: Gladiator Hulk Action Figure ranked #6, the Marvel Premier: Deadpool Statue ranked #7, the Marvel Premier: Dable Statue ranked #8, and the San Diego Comic Con 2018 exclusive Marvel Gallery: White Phoenix PVC Figure ranked #9.

Hasbro's Avengers Legends 6-Inch Action Figrues ranked #4 for the month.

Funko's San Diego Comic Con 2018 exclusive POP! Marvel: Teleporting Lockjaw and Black Bolt Vinyl Figure 2-Pack ranked #5.

Finally, DC Collectibles' DC Comics Bombshells: Wonder Woman Deluxe Statue ranked #10.

TOP 25 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in July 2018

DOLLAR
RANK
QTY
RANK
ITEM
CODE
DESCRIPTION PRICE VENDOR
1 4 SEP178585 OVERWATCH GENJI NENDOROID CLASSIC SKIN VER $56.99 GOOD SMILE COMPANY
2 7 SEP178586 OVERWATCH HANZO NENDOROID CLASSIC SKIN VER $56.99 GOOD SMILE COMPANY
3 1 MAY052331 MARVEL SELECT THANOS AF $24.99 DIAMOND SELECT TOYS LLC
4 47 JUL178726 AVENGERS LEGENDS 6IN AF ASST 201802 $122.00 HASBRO TOY GROUP
5 2 DEC178718 SDCC 2018 POP MARVEL TELEPORTING LOCKJAW & BLACK BOLT PX 2PK $25.00 FUNKO
6 3 JUL172803 MARVEL SELECT THOR RAGNAROK GLADIATOR HULK AF $24.99 DIAMOND SELECT TOYS LLC
7 33 OCT172362 MARVEL PREMIER DEADPOOL STATUE $150.00 DIAMOND SELECT TOYS LLC
8 34 DEC172279 MARVEL PREMIER CABLE STATUE $150.00 DIAMOND SELECT TOYS LLC
9 8 JAN188826 SDCC 2018 MARVEL GALLERY WHITE PHOENIX PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
10 63 DEC170425 DC COMICS BOMBSHELLS WONDER WOMAN DELUXE STATUE $200.00 DC COLLECTIBLES
11 22 DEC170419 BATMAN BLACK & WHITE STATUE BY BECKY CLOONAN $80.00 DC COLLECTIBLES
12 12 JAN188824 SDCC 2018 MARVEL GALLERY GREY HULK PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
13 82 OCT178031 MARVEL UNIVERSE SPIDER-MAN WEBSLINGER ARTFX STATUE $199.99 KOTO INC.
14 5 DEC170423 DC ESSENTIALS THE FLASH AF $26.00 DC COLLECTIBLES
15 154 AUG178807 MARVEL UNIVERSE THE PUNISHER FINE ART STATUE $319.99 KOTO INC.
16 13 JAN188827 SDCC 2018 MARVEL GALLERY UNMASKED X-23 PVC FIGURE $45.00 DIAMOND SELECT TOYS LLC
17 6 DEC170421 DC ESSENTIALS BATMAN AF $26.00 DC COLLECTIBLES
18 35 JAN178888 ONE-12 COLLECTIVE MARVEL OLD MAN LOGAN AF $56.00 MEZCO TOYS
19 21 SEP178828 SDCC 2018 DC COMICS BATMAN WHO LAUGHS PX STATUE $60.00 ICON HEROES
20 73 SEP178688 KINGDOM HEARTS SELECT SERIES 2 FIGURE ASST $149.94 DIAMOND SELECT TOYS LLC
21 57 DEC170417 GOTHAM CITY GARAGE SUPERGIRL STATUE $125.00 DC COLLECTIBLES
22 9 DEC170422 DC ESSENTIALS DEATHSTROKE AF $26.00 DC COLLECTIBLES
23 126 JUN178865 WALKING DEAD DARYL DIXON 1/6 SCALE FIG $124.54 THREE A TRADING COMPANY LTD
24 10 DEC170424 DC ESSENTIALS REVERSE FLASH AF $26.00 DC COLLECTIBLES
25 14 DEC178677 DC CLASSIC HARLEY RED WHITE & BLUE VINYL FIG $29.99 CRYPTOZOIC ENTERTAINMENT

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty stores may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are distributed free of cost.

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