Publisher Market Shares: May 2018

Marvel Comics was the leading publisher in Retail Dollars and Units Shipped in May 2018, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in May 2018

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 42.64%
DC ENTERTAINMENT 25.71%
IMAGE COMICS 10.83%
IDW PUBLISHING 3.65%
DARK HORSE COMICS 2.54%
BOOM! STUDIOS 1.96%
DYNAMITE ENTERTAINMENT 1.64%
VIZ LLC 1.12%
ONI PRESS INC. 1.03%
VALIANT ENTERTAINMENT LLC 0.84%
TITAN COMICS 0.78%
AVATAR PRESS INC 0.70%
AFTERSHOCK COMICS 0.59%
ARCHIE COMIC PUBLICATIONS 0.56%
RANDOM HOUSE 0.48%
ST. MARTINS PRESS 0.44%
HACHETTE BOOK GROUP USA 0.42%
FANTAGRAPHICS BOOKS 0.31%
ACTION LAB ENTERTAINMENT 0.30%
ZENESCOPE ENTERTAINMENT INC 0.30%
OTHER NON-TOP 20 3.14%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.35%
DC ENTERTAINMENT 37.87%
IMAGE COMICS 9.67%
IDW PUBLISHING 3.07%
DARK HORSE COMICS 1.63%
BOOM! STUDIOS 1.58%
DYNAMITE ENTERTAINMENT 1.30%
VALIANT ENTERTAINMENT LLC 0.90%
TITAN COMICS 0.57%
AFTERSHOCK COMICS 0.53%
ARCHIE COMIC PUBLICATIONS 0.49%
ONI PRESS INC. 0.48%
VIZ LLC 0.40%
AVATAR PRESS INC 0.33%
ZENESCOPE ENTERTAINMENT INC 0.28%
ACTION LAB ENTERTAINMENT 0.23%
BLACK MASK COMICS 0.19%
SCOUT COMICS 0.14%
ASPEN MLT INC 0.14%
ALBATROSS FUNNYBOOKS 0.13%
OTHER NON-TOP 20 1.70%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in May 2018

  DOLLARS UNITS
MAY 2018 VS. APRIL 2018
COMICS 7.00% 2.99%
GRAPHIC NOVELS 6.94% 4.85%
TOTAL COMICS/GN 6.98% 3.13%
TOYS 4.95% 23.84%
MAY 2018 VS. MAY 2017
COMICS 6.23% -8.63%
GRAPHIC NOVELS -8.04% -13.85%
TOTAL COMICS/GN 1.84% -9.06%
TOYS -28.63% -30.85%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS 0.22% -9.80%
GRAPHIC NOVELS -9.31% -10.56%
TOTAL COMICS/GN -2.67% -9.85%
TOYS -12.06% -17.25%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in May 2018

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 92 42 0 134
DC ENTERTAINMENT 74 30 0 104
IMAGE COMICS 65 22 0 87
IDW PUBLISHING 39 24 0 63
BOOM! STUDIOS 23 12 0 35
DARK HORSE COMICS 17 16 0 33
DYNAMITE ENTERTAINMENT 20 5 0 25
VIZ MEDIA 0 22 0 22
VALIANT ENTERTAINMENT 8 3 0 11
ONI PRESS 3 2 0 5
OTHER NON-TOP 10 131 208 32 371
TOTAL 472 386 32 890

 

Dollar Market Shares for May 2018
Dollar Market Share – May 2018
Unit Market Shares for May 2018
Unit Market Share – May 2018

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

© 2018 Diamond Comic Distributors, Inc. All rights reserved.

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Publisher Market Shares: October 2018

Market Share data based on Total Sales for products invoiced in September 2018, with Marvel Comics the leader in both Retailer Dollars and Units Shipped.