Publisher Market Shares: April 2018

Marvel Comics was the leading publisher in Retail Dollars and Units Shipped in April 2018, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in April 2018

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.59%
DC ENTERTAINMENT 32.39%
IMAGE COMICS 9.16%
IDW PUBLISHING 4.08%
DARK HORSE COMICS 2.36%
BOOM! STUDIOS 2.20%
DYNAMITE ENTERTAINMENT 1.60%
VIZ MEDIA 1.19%
ONI PRESS INC. 1.13%
TITAN COMICS 0.73%
VALIANT ENTERTAINMENT LLC 0.67%
AFTERSHOCK COMICS 0.62%
RANDOM HOUSE 0.54%
HACHETTE BOOK GROUP USA 0.49%
ARCHIE COMICS 0.46%
ACTION LAB ENTERTAINMENT 0.42%
ZENESCOPE ENTERTAINMENT INC 0.30%
ST. MARTINS PRESS 0.28%
AVATAR PRESS INC 0.25%
FANTAGRAPHICS BOOKS 0.24%
OTHER NON-TOP 20 3.31%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 42.21%
DC ENTERTAINMENT 33.02%
IMAGE COMICS 9.47%
IDW PUBLISHING 3.67%
DARK HORSE COMICS 1.79%
BOOM! STUDIOS 1.72%
DYNAMITE ENTERTAINMENT 1.29%
VALIANT ENTERTAINMENT LLC 0.71%
ONI PRESS INC. 0.61%
TITAN COMICS 0.55%
VIZ MEDIA 0.48%
AFTERSHOCK COMICS 0.46%
ARCHIE COMICS 0.45%
ACTION LAB ENTERTAINMENT 0.39%
ZENESCOPE ENTERTAINMENT INC 0.29%
AMERICAN MYTHOLOGY PRODUCTIONS 0.18%
BLACK MASK COMICS 0.17%
RANDOM HOUSE 0.16%
HACHETTE BOOK GROUP USA 0.16%
ALTERNA COMICS 0.14%
OTHER NON-TOP 20 2.09%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in April 2018

  DOLLARS UNITS
APRIL 2018 VS. MARCH 2018
COMICS 20.64% 12.39%
GRAPHIC NOVELS 15.40% 24.13%
TOTAL COMICS/GN 19.13% 13.20%
TOYS -19.63% -16.16%
APRIL 2018 VS. APRIL 2017
COMICS 15.67% 4.11%
GRAPHIC NOVELS 0.72% -1.79%
TOTAL COMICS/GN 11.08% 3.64%
TOYS 3.47% -14.60%
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017
COMICS -1.51% -10.12%
GRAPHIC NOVELS -9.68% -9.53%
TOTAL COMICS/GN -3.97% -10.08%
TOYS -7.30% -12.84%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in April 2018

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 86 37 0 123
DC ENTERTAINMENT 81 30 1 112
IMAGE COMICS 62 22 0 84
IDW PUBLISHING 47 19 0 66
BOOM! STUDIOS 23 14 0 37
DARK HORSE COMICS 16 10 0 26
TITAN COMICS 13 8 1 22
VIZ MEDIA 0 22 0 22
DYNAMITE ENTERTAINMENT 16 5 0 21
ONI PRESS 3 4 0 7
OTHER NON-TOP 10 131 180 19 330
TOTAL 478 351 21 850
Dollar Market Shares for April 2018
Dollar Market Share – April 2018
Unit Market Shares for April 2018
Unit Market Share – April 2018

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

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Publisher Market Shares: September 2018

Market Share data based on Total Sales for products invoiced in September 2018, with Marvel Comics the leader in both Retailer Dollars and Units Shipped.