Publisher Market Shares: January 2018

Marvel Comics was the leading publisher in Retail Dollar Share and DC Entertainment was the leading publisher in Unit Share in January 2018, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in January 2018

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.30%
DC ENTERTAINMENT 33.80%
IMAGE COMICS 9.48%
IDW PUBLISHING 4.42%
DARK HORSE COMICS 2.50%
BOOM! STUDIOS 2.13%
DYNAMITE ENTERTAINMENT 1.61%
VIZ MEDIA 1.29%
TITAN COMICS 0.96%
ONI PRESS 0.89%
VALIANT ENTERTAINMENT 0.84%
ARCHIE COMICS 0.71%
FANTAGRAPHICS BOOKS 0.62%
AFTERSHOCK COMICS 0.57%
RANDOM HOUSE 0.56%
AVATAR PRESS 0.47%
ST. MARTINS PRESS 0.44%
ZENESCOPE ENTERTAINMENT 0.31%
UDON ENTERTAINMENT 0.27%
HACHETTE BOOK GROUP USA 0.25%
OTHER NON-TOP 20 3.59%
 
UNIT MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 38.94%
MARVEL COMICS 36.69%
IMAGE COMICS 8.23%
IDW PUBLISHING 3.51%
DYNAMITE ENTERTAINMENT 2.25%
BOOM! STUDIOS 1.74%
DARK HORSE COMICS 1.27%
VALIANT ENTERTAINMENT 0.83%
TITAN COMICS 0.74%
ARCHIE COMICS 0.62%
AFTERSHOCK COMICS 0.55%
ONI PRESS 0.48%
VIZ MEDIA 0.44%
ASPEN MLT 0.30%
ZENESCOPE ENTERTAINMENT 0.29%
AVATAR PRESS 0.28%
UDON ENTERTAINMENT 0.24%
ACTION LAB ENTERTAINMENT 0.19%
ABSTRACT STUDIOS 0.17%
LION FORGE 0.15%
OTHER NON-TOP 20 2.10%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in January 2018

  DOLLARS UNITS
JANUARY 2018 VS. DECEMBER 2017
COMICS 6.08% 7.60%
GRAPHIC NOVELS -6.09% -11.86%
TOTAL COMICS/GN 2.13% 5.79%
TOYS 5.72% 12.29%
JANUARY 2018 VS. JANUARY 2017
COMICS -4.29% -11.40%
GRAPHIC NOVELS 3.96% 6.09%
TOTAL COMICS/GN -1.97% -10.26%
TOYS 24.19% 17.66%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in January 2018

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 86 41 0 127
DC ENTERTAINMENT 89 28 0 117
IMAGE COMICS 62 18 0 80
IDW PUBLISHING 43 25 0 68
BOOM! STUDIOS 24 12 0 36
TITAN COMICS 18 10 3 31
DARK HORSE COMICS 10 14 0 24
VIZ MEDIA 0 18 0 18
DYNAMITE ENTERTAINMENT 13 3 0 16
ONI PRESS 5 4 0 9
OTHER NON-TOP 10 128 123 22 273
TOTAL 478 296 25 799
Dollar Market Shares for January 2018
Dollar Market Share – January 2018
Unit Market Shares for January 2018
Unit Market Share – January 2018

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

© 2018 Diamond Comic Distributors, Inc. All rights reserved.

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Publisher Market Shares: April 2018

Market Share data based on Total Sales for products invoiced in April 2018, with Marvel Comics the leader in both Retailer Dollars and Units Shipped.