Publisher Market Shares: November 2017

Marvel Comics was the leading publisher in Retail Dollar Share and Unit Share in November 2017, based on total sales of comics, graphic novels and magazines to comic book specialty stores, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in November 2017

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.29%
DC ENTERTAINMENT 33.71%
IMAGE COMICS 8.07%
IDW PUBLISHING 4.04%
DYNAMITE ENTERTAINMENT 2.20%
DARK HORSE COMICS 2.08%
BOOM! STUDIOS 2.06%
VIZ MEDIA 1.34%
TITAN COMICS 1.31%
ONI PRESS 1.23%
RANDOM HOUSE 0.87%
VALIANT ENTERTAINMENT 0.73%
AFTERSHOCK COMICS 0.64%
HACHETTE BOOK GROUP USA 0.60%
ARCHIE COMIC PUBLICATIONS 0.55%
ACTION LAB ENTERTAINMENT 0.48%
ST. MARTINS PRESS 0.38%
FANTAGRAPHICS BOOKS 0.38%
ZENESCOPE ENTERTAINMENT INC 0.37%
LION FORGE 0.35%
OTHER NON-TOP 20 4.35%
 
UNIT MARKET SHARE
PUBLISHER SHARE
DC ENTERTAINMENT 39.37%
MARVEL COMICS 34.52%
IMAGE COMICS 8.26%
IDW PUBLISHING 3.66%
DYNAMITE ENTERTAINMENT 2.15%
BOOM! STUDIOS 1.61%
DARK HORSE COMICS 1.53%
TITAN COMICS 1.07%
VALIANT ENTERTAINMENT 0.86%
ONI PRESS 0.76%
AFTERSHOCK COMICS 0.61%
VIZ MEDIA 0.53%
ARCHIE COMIC PUBLICATIONS 0.52%
ACTION LAB ENTERTAINMENT 0.45%
ZENESCOPE ENTERTAINMENT INC 0.35%
LION FORGE 0.30%
RANDOM HOUSE 0.18%
HACHETTE BOOK GROUP USA 0.18%
ST. MARTINS PRESS 0.12%
FANTAGRAPHICS BOOKS 0.07%
OTHER NON-TOP 20 2.88%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in November 2017

  DOLLARS UNITS
NOVEMBER 2017 VS. OCTOBER 2017
COMICS -3.63% -4.73%
GRAPHIC NOVELS 19.29% 27.04%
TOTAL COMICS/GN 3.11% -2.54%
TOYS 45.65% 39.93%
NOVEMBER 2017 VS. NOVEMBER 2016
COMICS -9.45% -13.28%
GRAPHIC NOVELS 2.21% -1.73%
TOTAL COMICS/GN -5.80% -12.36%
TOYS -4.88% -20.66%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -9.89% -8.38%
GRAPHIC NOVELS -9.32% -11.72%
TOTAL COMICS/GN -9.72% -8.65%
TOYS -11.01% -18.12%

NEW TITLES SHIPPED
Based on Total Unit Sales of Products Invoiced in November 2017

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
DC ENTERTAINMENT 95 36 0 131
MARVEL COMICS 85 46 0 131
IMAGE COMICS 68 14 0 82
IDW PUBLISHING 43 26 0 69
BOOM! STUDIOS 25 16 0 41
TITAN COMICS 23 10 8 41
VIZ MEDIA 0 40 0 40
DYNAMITE ENTERTAINMENT 25 9 0 34
DARK HORSE COMICS 14 12 0 26
ONI PRESS 8 2 0 10
OTHER NON-TOP 10 156 244 30 430
TOTAL 542 455 38 1035

 

Dollar Market Shares for November 2017
Dollar Market Share – November 2017
Unit Market Shares for November 2017
Unit Market Share – November 2017

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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ABOUT DIAMOND COMIC DISTRIBUTORS (DCD) — Diamond is at the nexus of comics and pop culture merchandise. Based in Baltimore, MD, DCD is the world's largest distributor of English-language comic books and pop-culture related merchandise, servicing thousands of specialty retailers worldwide. For more information, visit Diamond on the web at www.diamondcomics.com.

© 2017 Diamond Comic Distributors, Inc. All rights reserved.

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