BRICK BY BRICK: HOW LEGO CONQUERED THE TOY INDUSTRY HC
Publisher: CROWN BOOKS
Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers,to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.
Item Code: APR131430
In Shops: 7/3/2013