ELVGREN PIN UPS 2013 WEEKLY TEAR OFF CALENDAR (MR)

TASCHEN's weekly tear-off calendars help you keep a handle on your whirlwind life. Hang one on the wall or display it on your desk-every Monday you'll discover a new picture to inspire you right through to the weekend, with space below to jot down each day's most important events.
Post-depression America was in desperate need of a defining iconography that would lift it out of the black and white doldrums, and it came in the form of Gil Elvgren's Technicolor fantasies of the American dream. His technique-which earned him a reputation as "The Norman Rockwell of cheesecake"-involved photographing models and then painting them into gorgeous hyper-reality, with longer legs, more flamboyant hair and gravity-defying busts, and in the process making them the perfect moral-boosting eye-candy for every homesick private.