COMIC CON & BUSINESS OF POP CULTURE HC

For those with a keen eye, the annual Comic-Con International serves as a showcase for trends in technology, demographics, and globalization that shape economic development. Award-winning business author and futurist Rob Salkowitz refers to it as a "massive focus group and marketing megaphone" for Hollywood, and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. He offers an entertaining but substantive look at the show, providing a close look at the comic-book and videogame industries' expanding influence on marketing, merchandising, and the entertainment industry.