Top Sellers: 2014
Jan 13, 2015
Presenting 2014's Top Sellers in the categories of Magazines, Videos, Books, Trading Cards, Apparel, Prints & Posters, and Collectible Items based on total unit sales to comic book specialty shops.
TOP 25 MAGAZINES
Based on Total Sales of Products Invoiced in Calendar Year 2014
QTY RANK |
DOLLAR RANK |
INDEX | ITEM CODE | DESCRIPTION | PRICE | VENDOR |
1 | 11 | 6.90 | JUN140604-M | MARVEL 75TH ANNIVERSARY MAGAZINE SPECIAL ED | $9.99 | MAR |
2 | 141 | 4.34 | FEB141029 | BLEEDING COOL MAGAZINE #10 (MR) | $4.99 | AVA |
3 | 254 | 3.33 | OCT130964 | BLEEDING COOL MAGAZINE #8 (MR) | $1.99 | AVA |
4 | 10 | 3.19 | NOV131429 | MARVEL CHESS FIG COLL MAG #1 SPIDER-MAN WHITE KNIGHT | $16.00 | EAG |
5 | 61 | 3.16 | MAY141882-M | WALKING DEAD MAGAZINE #9 (MR) | $9.99 | TIT |
6 | 67 | 3.06 | NOV131460-M | WALKING DEAD MAGAZINE #7 (MR) | $9.99 | TIT |
7 | 5 | 2.97 | NOV121429 | DC BATMAN AUTO FIG MAG #2 1966 BATMAN TV SERIES | $20.00 | EAG |
8 | 14 | 2.84 | NOV131430 | MARVEL CHESS FIG COLL MAG #2 IRON MAN WHITE BISHOP | $16.00 | EAG |
9 | 129 | 2.80 | OCT131216 | HEAVY METAL #266 (MR) | $7.95 | HEA |
10 | 17 | 2.79 | OCT131511 | DC SUPERHERO CHESS FIG COLL MAG #50 JOKER BLACK KNIGHT | $16.00 | EAG |
11 | 6 | 2.73 | OCT131516 | DC BATMAN AUTO FIG MAG #24 CLASSIC TV SERIES BOAT | $20.00 | EAG |
12 | 7 | 2.70 | MAR141582 | STAR TREK STARSHIPS FIG MAG #21 USS ENTERPRISE E | $20.00 | EAG |
13 | 131 | 2.70 | DEC131194 | HEAVY METAL #267 (MR) | $7.95 | HEA |
14 | 95 | 2.69 | JAN141560-M | WALKING DEAD MAGAZINE #8 (MR) | $9.99 | TIT |
15 | 135 | 2.66 | FEB141310 | HEAVY METAL #268 (MR) | $7.95 | HEA |
16 | 23 | 2.65 | DEC131445 | MARVEL CHESS FIG COLL MAG #3 WOLVERINE WHITE KNIGHT | $16.00 | EAG |
16 | 134 | 2.65 | AUG141519 | HEAVY METAL #271 (MR) | $7.95 | HEA |
18 | 136 | 2.61 | JUN141289 | HEAVY METAL #270 (MR) | $7.95 | HEA |
19 | 24 | 2.60 | JAN141532 | MARVEL CHESS FIG COLL MAG #6 CAPTAIN AMERICA WHITE KING | $16.00 | EAG |
20 | 137 | 2.60 | APR141245 | HEAVY METAL #269 (MR) | $7.95 | HEA |
21 | 103 | 2.58 | JAN141547 | DOCTOR WHO MAGAZINE #471 | $9.99 | DIA |
22 | 177 | 2.58 | DEC130327 | MAD MAGAZINE #526 | $5.99 | DC |
23 | 176 | 2.55 | AUG140349 | MAD MAGAZINE #530 | $5.99 | DC |
24 | 181 | 2.51 | FEB140272 | MAD MAGAZINE #527 | $5.99 | DC |
25 | 27 | 2.50 | DEC131446 | MARVEL CHESS FIG COLL MAG #4 LOKI BLACK BISHOP | $16.00 | EAG |
TOP 25 BOOKS
Based on Total Sales of Products Invoiced in Calendar Year 2014
QTY RANK |
DOLLAR RANK |
INDEX | ITEM CODE | DESCRIPTION | PRICE | VENDOR |
1 | 1 | 8.22 | SEP120055 | LEGEND OF ZELDA HYRULE HISTORIA HC | $34.99 | DAR |
2 | 2 | 7.69 | APR141239-M | OVERSTREET COMIC BK PG SC VOL 44 | $29.95 | GEM |
3 | 4 | 4.26 | APR141240-M | OVERSTREET COMIC BK PG HC VOL 44 | $35.00 | GEM |
4 | 8 | 4.09 | MAY141838 | GOODNIGHT DARTH VADER HC | $14.95 | CHR |
5 | 15 | 2.63 | JAN141522 | WILLIAM SHAKESPEARE EMPIRE STRIKETH BACK HC | $14.95 | RAN |
6 | 7 | 2.62 | MAR140071 | SAKAI PROJECT HC 30 YEARS USAGI YOJIMBO | $29.99 | DAR |
7 | 10 | 2.61 | MAY131402 | ADVENTURE TIME ENCYCLOPEDIA HC | $19.95 | ABR |
8 | 5 | 2.61 | DEC131413 | MARVEL ENCYCLOPEDIA HC 75TH ANNIV ED | $40.00 | DK |
9 | 23 | 2.47 | JAN141487 | DOCTOR WHO 11TH DOCTOR SONIC SCREWDRIVER BOOK KIT | $12.95 | RUN |
10 | 30 | 2.45 | MAY141839 | STAR WARS JEDI ACADEMY YR HC VOL 02 RETURN OF PADAWAN | $12.99 | SCH |
11 | 18 | 2.19 | FEB121318 | DARTH VADER AND SON HC | $14.95 | CHR |
12 | 29 | 2.18 | APR141583 | WILLIAM SHAKESPEARE JEDI DOTH RETURN HC | $14.95 | RAN |
13 | 26 | 2.13 | MAY131497 | WILLIAM SHAKESPEARE STAR WARS HC | $14.95 | RAN |
14 | 21 | 2.12 | FEB131315 | VADERS LITTLE PRINCESS HC | $14.95 | CHR |
15 | 16 | 2.06 | FEB141067 | JIM HENSONS LABYRINTH HC NOVEL | $19.99 | BOO |
16 | 12 | 1.78 | DEC138366 | WALKING DEAD NOVEL HC VOL 04 FALL OF GOVERNOR PT 2 | $25.99 | STM |
17 | 63 | 1.60 | JUN131516 | STAR WARS JEDI ACADEMY YR HC VOL 01 | $12.99 | SCH |
18 | 72 | 1.43 | JAN141512 | GODZILLA LIGHT & SOUND MINIATURE BOOK KIT | $12.95 | RUN |
19 | 41 | 1.42 | APR140989 | JIM HENSONS DARK CRYSTAL HC NOVEL | $19.99 | BOO |
20 | 39 | 1.34 | JAN140554 | PAUL POPE MONSTERS & TITANS BATTLING BOY ART ON TOUR SC | $24.99 | IMA |
21 | 55 | 1.31 | JUL141687 | NEIL GAIMAN HANSEL & GRETEL GRAPHIC HC | $16.95 | RAN |
22 | 85 | 1.31 | JUL141658 | DOCTOR WHO K-9 LIGHT & SOUND FIGURINE & BOOK KIT | $12.95 | RUN |
23 | 35 | 1.27 | MAR141569 | NEIL GAIMAN TRUTH IS CAVE IN BLACK MOUNTAINS ILLUS HC | $21.99 | HAR |
24 | 17 | 1.24 | MAY140059 | LEGEND KORRA ART ANIMATED SERIES HC BOOK 02 SPIRITS | $34.99 | DAR |
25 | 69 | 1.23 | MAR120053 | BLACKSAD SILENT HELL HC | $19.99 | DAR |
TOP 25 TRADING CARDS
Based on Total Sales of Products Invoiced in Calendar Year 2014
DOLLAR RANK |
QTY RANK |
ITEM CODE | DESCRIPTION | PRICE | VENDOR |
1 | 1 | MAY148154 | SKYLANDERS MICRO FUN PACKS | $29.52 | IDW |
2 | 2 | SEP131564 | WALKING DEAD TV SEASON 3 T/C BOX | $52.93 | CRY |
3 | 4 | FEB141684 | WALKING DEAD TV SEASON 3 PT 2 T/C BOX | $63.00 | CRY |
4 | 6 | OCT131553 | BREAKING BAD T/C BOX | $52.93 | CRY |
5 | 14 | FEB141686 | MARVEL UNIVERSE 2014 T/C BOX | $57.30 | RIT |
6 | 16 | MAR141633 | ADVENTURE TIME T/C BOX | $63.00 | CRY |
7 | 15 | MAY141897 | MARVEL 75TH ANNIVERSARY T/C BOX | $57.28 | RIT |
8 | 12 | MAR142362 | MY LITTLE PONY MICRO COMIC FUN PACK SER 2 DSP | $46.64 | IDW |
9 | 13 | AUG131737 | ADVENTURE TIME PLAYPAKS SERIES 1 BOX | $45.22 | CRY |
10 | 21 | MAR141634 | GAME OF THRONES SEASON THREE T/C BOX | $57.30 | RIT |
11 | 18 | SEP131568 | SONS OF ANARCHY SEASON 1-3 T/C BOX | $52.93 | CRY |
12 | 22 | SEP131566 | HOBBIT AN UNEXPECTED JOURNEY T/C BOX | $52.93 | CRY |
13 | 17 | FEB142495 | TMNT MICRO COMIC FUN PACK DSP | $46.64 | IDW |
14 | 20 | MAR142378 | TRANSFORMERS MICRO COMIC FUN PACK DSP | $46.64 | IDW |
15 | 28 | MAY141901 | TOPPS 2014 CHROME GARBAGE PAIL KIDS T/C BOX | $59.13 | TOP |
16 | 27 | OCT141913 | MARVEL DANGEROUS DIVAS SERIES 2 T/C BOX | $57.28 | RIT |
17 | 29 | DEC131482 | STAR TREK MOVIES T/C BOX | $57.28 | RIT |
18 | 30 | SEP141962 | STAR TREK ALIENS T/C BOX | $57.30 | RIT |
19 | 31 | AUG141980 | TOPPS 2014 CHROME FOOTBALL T/C BOX | $59.15 | TOP |
20 | 37 | APR141684 | SUPERNATURAL SEASON 1-3 T/C BOX | $69.29 | CRY |
21 | 26 | AUG142005 | GARBAGE PAIL KIDS 2014 SERIES 2 T/C BOX | $45.48 | TOP |
22 | 25 | OCT132318 | MY LITTLE PONY MICRO COMIC FUN PACK SER 1 DSP | $46.64 | IDW |
23 | 32 | MAY142735 | MARVEL COMICS II 24PC PLAYING CARD ASST | $54.60 | AQU |
24 | 35 | MAY141899 | STAR TREK TOS PORTFOLIO PRINTS T/C BOX | $57.30 | RIT |
25 | 50 | FEB141688 | STAR WARS CHROME PERSPECTIVES T/C BOX | $72.77 | TOP |
TOP 25 APPAREL
Based on Total Sales of Products Invoiced in Calendar Year 2014
DOLLAR RANK |
QTY RANK |
ITEM CODE | DESCRIPTION | PRICE | VENDOR |
1 | 1 | FEB094925 | BTTF MARTY HAT REPLICA | $24.99 | DST |
2 | 3 | SEP131575 | DEADPOOL LOGO PX ZIP HOODIE LG | $60.99 | MIG |
3 | 4 | SEP131576 | DEADPOOL LOGO PX ZIP HOODIE XL | $60.99 | MIG |
4 | 17 | JUN128240 | DOCTOR WHO 4TH DOCTOR SCARF 12 FT | $54.99 | ELO |
5 | 28 | SEP131574 | DEADPOOL LOGO PX ZIP HOODIE MED | $60.99 | MIG |
6 | 2 | JAN120131 | GAME OF THRONES PIN HAND OF KING | $12.99 | DAR |
7 | 55 | SEP131577 | DEADPOOL LOGO PX ZIP HOODIE XXL | $62.99 | MIG |
8 | 9 | JUN128241 | DOCTOR WHO 4TH DOCTOR SCARF 6 FT | $32.99 | ELO |
9 | 98 | SEP131573 | DEADPOOL LOGO PX ZIP HOODIE SM | $60.99 | MIG |
10 | 5 | NOV138108 | FIREFLY JAYNE KNIT BEANIE | $21.99 | RIP |
11 | 83 | SEP141967 | DC BOMBSHELLS HARLEY QUINN PX SATIN ROBE LG/XL | $48.00 | UND |
12 | 70 | JUN111732 | AVENGERS CAPTAIN AMERICA MOVIE ADULT SHIELD | $44.00 | DIS |
13 | 93 | SEP141966 | DC BOMBSHELLS HARLEY QUINN PX SATIN ROBE SM/MED | $48.00 | UND |
14 | 24 | JUN141756 | DEADPOOL WORD CLASSIC PX STRETCH FIT CAP | $26.99 | NEW |
15 | 50 | JUL142500 | CAPTAIN AMERICA 2 RETRO SHIELD | $30.00 | RUB |
16 | 13 | MAY141906 | GOTG FULLY LOADED PX BLK SPIRAL T/S XL | $20.99 | MAD |
17 | 14 | MAY141905 | GOTG FULLY LOADED PX BLK SPIRAL T/S LG | $20.99 | MAD |
18 | 8 | MAR141706 | HARLEY QUINN SILENCE T/S LG | $18.95 | GRA |
19 | 10 | APR141775 | HARLEY QUINN SMOKIN T/S LG | $18.95 | GRA |
20 | 7 | JUN128314 | ADVENTURE TIME DLX FINN HAT | $9.95 | ZOO |
21 | 6 | JUN111722 | AVENGERS THOR MOVIE HAMMER | $14.99 | DIS |
22 | 19 | APR141774 | HARLEY QUINN SMOKIN T/S MED | $18.95 | GRA |
23 | 20 | MAR141705 | HARLEY QUINN SILENCE T/S MED | $18.95 | GRA |
24 | 11 | SEP131578 | DEADPOOL PX HERO WIDE POINT KNIT HAT | $17.99 | NEW |
25 | 22 | MAR141707 | HARLEY QUINN SILENCE T/S XL | $18.95 | GRA |
TOP 25 POSTERS
Based on Total Sales of Products Invoiced in Calendar Year 2014
QTY RANK |
DOLLAR RANK |
ITEM CODE | DESCRIPTION | PRICE | VENDOR |
1 | 5 | FEB140866 | AMAZING SPIDER-MAN #1 75TH ANNIV BY ROSS POSTER | $8.99 | MAR |
2 | 6 | AUG140929 | SPIDER-VERSE BY YOUNG POSTER | $8.99 | MAR |
3 | 8 | MAY140951 | ROCKET RACCOON #1 POSTER | $8.99 | MAR |
4 | 9 | MAR140786 | AMAZING SPIDER-MAN #1.1 BY ROSS POSTER | $8.99 | MAR |
5 | 11 | MAR140787 | X-MEN MARVEL 75TH ANNIV BY ROSS POSTER | $8.99 | MAR |
6 | 10 | JUN140748 | GUARDIANS OF GALAXY #18 BY ALEX ROSS POSTER | $8.99 | MAR |
7 | 13 | JUL140747 | ROCKET RACCOON YOUNG POSTER | $8.99 | MAR |
8 | 19 | DEC130794 | AVENGERS #25 BY ROSS 75TH ANNIV POSTER | $8.99 | MAR |
9 | 14 | MAR140788 | DEADPOOL WEDDING BY KOBLISH POSTER | $8.99 | MAR |
10 | 22 | MAR142350 | DEADPOOL POSTER | $5.99 | TRE |
11 | 16 | MAY140950 | CAPTAIN AMERICA #22 75TH ANNIV BY ROSS POSTER | $8.99 | MAR |
12 | 21 | JUL140744 | WOLVERINE BY ALEX ROSS POSTER | $8.99 | MAR |
13 | 23 | JAN140815 | DAREDEVIL #1 75TH ANNIV BY ROSS POSTER | $8.99 | MAR |
14 | 26 | DEC130795 | FANTASTIC FOUR #1 BY ROSS POSTER | $8.99 | MAR |
15 | 3 | JUL142409 | DC BOMBSHELLS HARLEY QUINN ART PRINT | $14.95 | QUA |
16 | 25 | OCT140945 | UNCANNY X-MEN 75TH ANNIVERSARY BY ROSS POSTER | $8.99 | MAR |
17 | 28 | SEP140944 | IRON MAN 75TH ANNIVERSARY BY ROSS POSTER | $8.99 | MAR |
18 | 30 | JUN140749 | HULK #5 BY ALEX ROSS POSTER | $8.99 | MAR |
19 | 32 | AUG140932 | THOR 75TH ANNIVERSARY BY ROSS POSTER | $8.99 | MAR |
20 | 35 | FEB140865 | AMAZING SPIDER-MAN #1 BY RAMOS POSTER | $8.99 | MAR |
21 | 34 | APR140792 | SAVAGE HULK BY ROSS POSTER | $8.99 | MAR |
22 | 7 | JUL142408 | DC BOMBSHELLS WONDER WOMAN ART PRINT | $14.95 | QUA |
23 | 36 | MAY140952 | SPIDER-MAN 2099 #1 POSTER | $8.99 | MAR |
24 | 45 | MAY138368 | AVENGERS VS X-MEN BY YOUNG POSTER NEW PTG | $8.99 | MAR |
25 | 38 | JUL140745 | DEATH OF WOLVERINE #1 POSTER | $8.99 | MAR |
TOP 25 COLLECTIBLES
Based on Total Sales of Products Invoiced in Calendar Year 2014
DOLLAR RANK |
QTY RANK |
ITEM CODE | DESCRIPTION | PRICE | VENDOR |
1 | 142 | JAN142265 | MARVEL COMICS MYSTERY MINIS 24PC BMB DS | $191.76 | FUN |
2 | 1 | FEB142494 | TMNT PAPERCRAFT ACTIVITY SET | $9.99 | FUN |
3 | 3 | JUL128235 | ARKHAM ASYLUM BATMAN PX BUST BANK | $14.99 | MON |
4 | 284 | JAN142311 | WALKING DEAD MYSTERY MINIS II 24PC BMB DS | $191.76 | FUN |
5 | 16 | FEB148002 | MARVEL INFINITY GAUNTLET PX BANK | $29.99 | MON |
6 | 255 | JAN142242 | GAME OF THRONES MYSTERY MINIS 24PC BMB DS | $167.76 | FUN |
7 | 4 | JUL128236 | ARKHAM ASYLUM JOKER PX BUST BANK | $14.99 | MON |
8 | 95 | NOV128147 | MY NEIGHBOR TOTORO MUSIC BOX | $79.99 | BEN |
9 | 21 | FEB148391 | GOTG ROCKET RACCOON PX FIGURAL BANK | $24.99 | MON |
10 | 2 | FEB142493 | STAR WARS PAPERCRAFT ACTIVITY SET | $9.99 | FUN |
11 | 10 | JAN142196 | HARLEY QUINN BUST BANK | $16.99 | MON |
12 | 6 | AUG128038 | HULK PX BUST BANK | $14.99 | MON |
13 | 184 | NOV132372 | MY LITTLE PONY MYSTERY MINIS 12PC BMB DISP | $95.88 | FUN |
14 | 17 | APR091585 | ST USS ENTERPRISE BOTTLE OPENER | $19.99 | BRO |
15 | 11 | JAN141922 | SW BOBA FETT BOTTLE OPENER | $18.00 | DST |
16 | 229 | MAY142354 | GOTG MYSTERY MINIS 12PC BMB DISP | $95.88 | FUN |
17 | 12 | FEB131542 | SW R2-D2 BOTTLE OPENER | $18.00 | DIA |
18 | 24 | JUL130101 | GAME OF THRONES FOUR SIGIL SHOT GLASS SET | $19.99 | DAR |
19 | 439 | MAY142703 | DISNEY MYSTERY MINIS SER 2 12PC DISP | $95.88 | FUN |
20 | 5 | JAN120134 | GAME OF THRONES COASTER SET HOUSE SIGIL | $9.99 | DAR |
21 | 9 | JAN120132 | GAME OF THRONES COFFEE MUG STARK | $12.99 | DAR |
22 | 15 | OCT121567 | SW HAN IN CARBONITE BOTTLE OPENER | $18.00 | DST |
23 | 13 | AUG128040 | SPIDER-MAN PX BUST BANK | $14.99 | MON |
24 | 20 | SEP131921 | MARVEL DEADPOOL BOTTLE OPENER | $18.00 | DST |
25 | 14 | JUL128242 | BATMAN NEW 52 PX BUST BANK | $14.99 | MON |
TOP 25 VIDEOS
Based on Total Sales of Products Invoiced in Calendar Year 2014
QTY RANK |
DOLLAR RANK |
ITEM CODE | DESCRIPTION | PRICE | VENDOR |
1 | 1 | SEP140284 | BATMAN COMPLETE TV SERIES EXC LIM ED BLU-RAY & BOOK SET | $284.99 | DC |
2 | 58 | MAR142479 | GOTHAM CITY SERIALS DVD | $5.50 | MIL |
3 | 6 | APR148018 | WALKING DEAD OST LP VOL 01 PX VER | $23.00 | SPA |
4 | 10 | SEP138374 | DCU JUSTICE LEAGUE WAR BD + DVD | $18.00 | WAR |
5 | 11 | DEC138442 | DCU SON OF BATMAN BD + DVD | $18.00 | WAR |
6 | 134 | MAR142485 | TICK COMP SER DVD | $5.50 | MIL |
7 | 4 | MAR148346 | STAR BLAZERS 2199 BD VOL 02 | $29.00 | VOY |
8 | 3 | APR142409 | ATTACK ON TITAN BD + DVD PT 01 | $29.00 | FUN |
9 | 5 | MAR142452 | STAR BLAZERS 2199 BD VOL 01 | $29.00 | VOY |
10 | 27 | SEP138375 | DCU JUSTICE LEAGUE WAR DVD | $14.00 | WAR |
11 | 33 | APR142399 | ADVENTURES OF BATMAN DVD | $13.00 | WAR |
12 | 193 | APR142476 | GODZILLA THE SERIES COMP ANIMATED SER DVD | $5.50 | MIL |
13 | 17 | MAR148392 | DCU BATMAN ASSAULT ON ARKHAM BD + DVD | $18.00 | WAR |
14 | 8 | JUL142636 | ATTACK ON TITAN BD + DVD PT 02 | $29.00 | FUN |
15 | 22 | MAR142472 | SPACE BATTLESHIP YAMATO BD + DVD | $18.00 | FUN |
16 | 37 | DEC138443 | DCU SON OF BATMAN DVD | $14.00 | WAR |
17 | 217 | APR142400 | DC SUPER HEROES FILMATION ADVENTURES DVD VOL 02 | $6.00 | WAR |
18 | 142 | APR142471 | GAMERA LEGACY COLL DVD | $8.00 | MIL |
19 | 273 | APR142475 | GODZILLA VS HEDORAH DVD | $6.00 | SEC |
20 | 101 | NOV132213 | KING KONG VS GODZILLA DVD | $10.00 | ING |
21 | 20 | MAR142453 | STAR BLAZERS 2199 DVD VOL 01 | $23.00 | VOY |
22 | 13 | JUL142658 | STAR BLAZERS 2199 BD VOL 03 | $29.00 | VOY |
23 | 306 | APR142473 | GODZILLA VS GIGAN DVD | $6.00 | SEC |
24 | 15 | SEP142667 | SAILOR MOON DVD SEA 01 PT 1 | $28.00 | WAR |
25 | 135 | APR142403 | MARVEL KNIGHTS WOLVERINE TOMORROW DIES TODAY DVD | $10.00 | GAI |
This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.
Item codes followed by -M indicate multiple covers and skus at the standard SRP.
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty stores may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
About the Diamond Sales Index: The Sales Index of selected monthly Best Seller Charts is presented as a comparative tool for retailers and publishers. It presents Diamond’s monthly sales for individual titles in relation to Diamond’s total sales for the issue of DC Comics' monthly Batman comic book. (Batman is used as the control title — with a value of 100 — because sales of Batman usually remain relatively stable.) This allows for easy comparison to other titles and helps retailers gauge their orders for all other titles. This formula is only a guide, other factors may impact a titles’ ability to sell in certain locations and clientele.