Top 100 Toys: 2013

Released to help raise awareness and funds to combat starvation in Africa, DC Collectible's Justice League: We Can Be Heroes Action Figure 7-Pack was 2013's best-selling toy product to direct market retailers. In total, DC Collectibles had four of the year's top ten products.

McFarlane Toys' The Walking Dead Series 4 Action Figures, based on the hit AMC television series, was their best-selling product at #3.

Diamond Select Toys had three products in the top ten, led by the Marvel Select: Deadpool Action Figure at #5.

Rounding out the top ten, Hasbro's Wolverine Legends 6-Inch Action Figures ranked #6 for the year.

TOP 100 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in Calendar Year 2013

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.