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Based on Warner Bros. Interactive Entertainment's best-selling video game Batman: Arkham City, DC Collectibles' Batman: Arkham City Series 2 Action Figures were the best-selling Toy product to direct market retailers in 2012.

DC Collectibles had a strong year in 2012 with six of the year's top selling products. In addition to the Batman: Arkham City figures, the "We Can Be Heroes" Justice League Box Set ranked #2, the Justice League: Batman Action Figure ranked #4, the StarCraft Premium Series 2 Action Figures ranked #6, the Batman: Arkham City Series 3: Batman Action Figure ranked #8, and the Justice League: Darkseid Deluxe Action Figure ranked #10.

Diamond Select Toys had two products in the top ten — the Marvel Select: Spider-Man Action Figure ranked #3 and the Marvel Select: Amazing Spider-Man Movie Action Figure ranked #7.

Rounding out the top ten were Big Fish Toys with the Mass Effect 2 Series 2 Action Figures at #6 and Square Enix with the Batman: Arkham Asylum Play Arts ~Kai~: Harley Quinn Action Figure at #9.

TOP 25 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in Calendar Year 2012

DOLLAR
RANK
QTY
RANK
ITEM
CODE
DESCRIPTION VENDOR
1 27 JAN120380 BATMAN ARKHAM CITY SER 2 DC 
2 14 AUG120308 WE CAN BE HEROES JUSTICE LEAGUE 7 PACK BOX SET DC 
3 1 JUL091428 MARVEL SELECT SPIDER-MAN AF DST
4 3 JUL128115 JUSTICE LEAGUE BATMAN ACTION FIGURE DC 
5 117 NOV118167 MASS EFFECT 3 SERIES 2 AF ASST BIG
6 129 DEC110338 STARCRAFT PREMIUM SER 2 MASTER CASE ASST DC 
7 4 FEB121518 MARVEL SELECT AMAZING SPIDER-MAN MOVIE AF DST
8 5 JUN120298 BATMAN ARKHAM CITY SER 3 BATMAN AF DC 
9 35 JAN128132 BATMAN ARKHAM ASYLUM PLAY ARTS KAI HARLEY QUINN AF SQU
10 46 AUG120307 JUSTICE LEAGUE DARKSEID DELUXE AF DC 
11 37 JAN128131 BATMAN ARKHAM ASYLUM PLAY ARTS KAI ARM BATMAN AF SQU
12 6 DEC111598 MARVEL SELECT AVENGERS MOVIE HAWKEYE AF DST
13 41 AUG118148 BATMAN ARKHAM ASYLUM PLAY ARTS KAI BATMAN AF SQU
14 7 OCT120316 JUSTICE LEAGUE SUPERMAN ACTION FIGURE DC 
15 43 AUG118149 BATMAN ARKHAM ASYLUM PLAY ARTS KAI JOKER AF SQU
16 151 AUG120538 WALKING DEAD TV SERIES 2 AF ASST TMP
17 44 JUL120272 ARKHAM ASYLUM DELUXE TITAN JOKER AF DC 
18 177 APR121769 TMNT RETRO COLLECTOR AF ASST PLA
19 30 MAR120306 ARKHAM CITY KILLER CROC DLX AF DC 
20 214 JUL111881 THOR CLASSIC ACTION STATUE BOW
21 8 JUL111768 MARVEL SELECT COLOSSUS AF DST
22 169 NOV118166 MASS EFFECT 3 SERIES 1 AF ASST BIG
23 9 MAR121601 MARVEL SELECT AVENGERS MOVIE IRON MAN MK VI AF DST
24 152 APR111735 MARVEL X TOKIDOKI FRENZIES 30PC BMB DS TOK
25 179 JUL110560 WALKING DEAD TV SERIES 1 AF ASST TMP
26 39 MAR120304 ARKHAM CITY MR FREEZE DLX AF DC 
27 10 MAY120340 JUSTICE LEAGUE FLASH ACTION FIGURE DC 
28 60 MAY121905 DC HARLEY QUINN BISHOUJO STATUE KOT
29 82 SEP120277 DC COMICS COVER GIRLS HARLEY QUINN STATUE DC 
30 11 SEP111606 MARVEL SELECT GREEN GOBLIN AF DST
31 176 JUL121808 MARVEL LEGENDS 6-IN AF ASST 201203 HAS
32 13 AUG120306 JUSTICE LEAGUE WONDER WOMAN AF DC 
33 105 MAR120298 DARK KNIGHT RISES BATMAN 1/6 SCALE ICON STATUE DC 
34 12 JUN120300 BATMAN ARKHAM CITY SER 3 PENGUIN AF DC 
35 2 DEC111596 MARVEL SELECT AVENGERS MOVIE HULK AF DST
36 15 JUN120299 BATMAN ARKHAM CITY SER 3 AZRAEL AF DC 
37 115 MAR120297 DARK KNIGHT RISES CATWOMAN 1/6 SCALE ICON STATUE DC 
38 386 AUG128067 DARK KNIGHT BATMAN HD MASTERPIECE AF ENT
39 18 FEB121520 MARVEL SELECT AMAZING SPIDER-MAN MOVIE LIZARD AF DST
40 54 MAY121668 KNIGHT RIDER 1/15 SCALE KITT DST
41 203 DEC118127 BATMAN HUSH BATMAN RAH MED
42 17 DEC074356 MARVEL SELECT INCREDIBLE HULK AF DST
43 119 FEB121622 BATMAN ARTFX STATUE BLACK COSTUME VER KOT
44 425 AUG128068 DARK KNIGHT JOKER HD MASTERPIECE AF ENT
45 16 SEP091322 SW R2-D2 FIGURE BANK DST
46 296 JUN111899 THOR MODERN MUSEUM STATUE BOW
47 19 JUN120301 BATMAN ARKHAM CITY SER 3 RAS AL GHUL AF DC 
48 86 JUN120309 BATMAN BLACK & WHITE JOKER STATUE BRIAN BOLLAND DC 
49 271 JAN121830 SPIDER-MAN ACTION STATUE BOW
50 21 JUN128338 JUSTICE LEAGUE AQUAMAN AF WAVE 3 DC 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.

ARCHIVE

Everybody likes to see how their favorites measure up over time, so we're happy to provide these archives of the top-selling comics and graphic novels charts, broken down by month, going all the way back to 2002!