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Marvel Comics was the leading publisher in both Retail Dollars and Unit Market Share based on total sales of comics, graphic novels and magazines to comic book specialty stores in December 2012, according to Diamond Comic Distributors.

PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in December 2012

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.40%
DC COMICS 29.69%
IMAGE COMICS 9.10%
IDW PUBLISHING 5.82%
DARK HORSE COMICS 5.49%
DYNAMITE ENTERTAINMENT 2.60%
BOOM! STUDIOS 1.69%
EAGLEMOSS PUBLICATIONS LTD 1.13%
VIZ MEDIA 0.94%
AVATAR PRESS INC 0.91%
VALIANT ENTERTAINMENT LLC 0.87%
ZENESCOPE ENTERTAINMENT INC 0.79%
ARCHIE COMIC PUBLICATIONS 0.62%
RANDOM HOUSE 0.61%
FANTAGRAPHICS BOOKS 0.58%
ARCHAIA ENTERTAINMENT LLC 0.46%
HACHETTE BOOK GROUP USA 0.41%
ONI PRESS INC. 0.40%
TITAN 0.38%
BONGO COMICS 0.31%
OTHER NON-TOP 20 3.80%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 36.12%
DC COMICS 34.84%
IMAGE COMICS 8.49%
IDW PUBLISHING 4.79%
DARK HORSE COMICS 4.56%
DYNAMITE ENTERTAINMENT 2.93%
BOOM! STUDIOS 1.88%
VALIANT ENTERTAINMENT LLC 0.93%
ZENESCOPE ENTERTAINMENT INC 0.82%
AVATAR PRESS INC 0.75%
ARCHIE COMIC PUBLICATIONS 0.63%
VIZ MEDIA 0.39%
BONGO COMICS 0.31%
ONI PRESS INC. 0.20%
EAGLEMOSS PUBLICATIONS LTD 0.20%
TITAN 0.18%
RANDOM HOUSE 0.13%
HACHETTE BOOK GROUP USA 0.11%
FANTAGRAPHICS BOOKS 0.09%
ARCHAIA ENTERTAINMENT LLC 0.07%
OTHER NON-TOP 20 1.59%

COMPARATIVE SALES STATISTICS
Based on Total Unit Sales of Products Invoiced in December 2012

  DOLLARS UNITS
DECEMBER 2012 VS. NOVEMBER 2012
COMICS -1.67% -3.45%
GRAPHIC NOVELS -4.27% -4.03%
TOTAL COMICS/GN -2.42% -3.49%
DECEMBER 2012 VS. DECEMBER 2011
COMICS 19.03% 12.93%
GRAPHIC NOVELS 8.25% 6.65%
TOTAL COMICS/GN 15.74% 12.50%
FOURTH QUARTER 2012 VS. THIRD QUARTER 2012
COMICS 5.90% 6.71%
GRAPHIC NOVELS -1.57% -11.29%
TOTAL COMICS/GN 3.50% 5.19%
FOURTH QUARTER 2012 VS. FOURTH QUARTER 2011
COMICS 9.51% 4.42%
GRAPHIC NOVELS 14.53% 13.86%
TOTAL COMICS/GN 11.00% 5.04%
YEAR 2012 VS. YEAR 2011
COMICS 14.94% 11.41%
GRAPHIC NOVELS 14.26% 13.66%
TOTAL COMICS/GN 14.72% 11.58%

 

Dollar Market Shares for December 2012
Dollar Market Share – December 2012
Unit Market Shares for December 2012
Unit Market Share– December 2012

 

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

Please note that all comics (except for Marvel titles) that were shipped to comic book specialty retailers on December 28, 2012 for sale on January 2, 2013 were included in December's sales chart information.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts – which include the monthly market shares and all top product charts – are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.

ARCHIVE

Everybody likes to see how their favorites measure up over time, so we're happy to provide these archives of the top-selling comics and graphic novels charts, broken down by month, going all the way back to 2002!