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Top 25 Toys: July 2012

My Sweet LordBowen Designs' Spider-Man Action Statue, sculpted by Randy Bowen, was the best-selling toy product to comic book specialty retailers in July. Also in the top ten from Bowen Designs was the Juggernaut Statue, sculpted by Phil Ramirez, at #2.

Kotobukiya had three pieces in the top ten in July, led by the Marvel: Storm Bishoujo Statue at #3. The Classic Avengers: Iron Man Fine Art Statue ranked #8, followed by the Star Wars: Yoda "The Empire Strike Back" ArtFX Statue at #10.

DC Collectibles had two items in the top ten — the Justice League Wave 1: Green Lantern Action Figure at #4 and the Justice League Wave 2: Aquaman Action Figure at #9.

Also with two items in the top ten was Diamond Select Toys; the Marvel Select: Avengers Movie: Hawkeye Action Figure ranked #5 and the Marvel Select: Juggernaut Action Figure ranked #6.

Rounding out the top ten was Playmates with the Teenage Mutant Ninja Turles Retro Collector Action Figures at #7.

TOP 25 TOYS
Based on Total Retail Dollar Sales of Products Invoiced in July 2012

DOLLAR
RANK
QTY
RANK
ITEM
CODE
DESCRIPTION VENDOR
1 23 JAN121830 SPIDER-MAN ACTION STATUE BOW
2 32 FEB121611 JUGGERNAUT STATUE BOW
3 14 JAN121846 MARVEL STORM BISHOUJO STATUE KOT
4 1 MAY128124 JUSTICE LEAGUE GREEN LANTERN AF WAVE 1 DC 
5 2 DEC111598 MARVEL SELECT AVENGERS MOVIE HAWKEYE AF DST
6 3 JUN101512 MARVEL SELECT JUGGERNAUT AF DST
7 55 APR121769 TMNT RETRO COLLECTOR AF ASST PLA
8 51 DEC111751 IRON MAN CLASSIC AVENGERS FINE ART STATUE KOT
9 6 MAY128125 JUSTICE LEAGUE AQUAMAN AF WAVE 2 DC 
10 29 DEC111753 SW YODA ARTFX STATUE EMPIRE STRIKES BACK VER KOT
11 4 DEC074356 MARVEL SELECT INCREDIBLE HULK AF DST
12 7 AUG091437 MARVEL SELECT ABOMINATION AF DST
13 74 NOV111584 SHANNA STATUE BOW
14 26 APR120304 DARK KNIGHT RISES BATMAN 1/12 SCALE STATUE DC 
15 8 SEP091336 MARVEL SELECT THING AF DST
16 40 JAN121838 FIREFLY LITTLE DAMN HEROES SERENITY MAQUETTE QUA
17 9 SEP088069 MARVEL SELECT BROWN WOLVERINE AF DST
18 85 MAY121902 SW ESB DARTH VADER STATUE GEN
19 5 JAN101422 SW CLONE TROOPER BUST BANK DST
20 28 APR120302 DARK KNIGHT RISES CATWOMAN 1/12 SCALE STATUE DC 
21 10 JUL091428 MARVEL SELECT SPIDER-MAN AF DST
22 104 OCT088076 BTTF FLUX CAPACITOR UNLIMITED EDITION DST
23 11 MAR121601 MARVEL SELECT AVENGERS MOVIE IRON MAN MK VI AF DST
24 15 APR120309 JUST US LEAGUE SER 1 AQUAMAN AF DC 
25 12 JUN111758 STAR WARS COMMANDER CODY BUST BANK DST

This information may not be reproduced in any format without the express permission of Diamond Comic Distributors.

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 accounts, comprised of comic book specialty shops and other merchant stores and buyers. The shops are primarily located in North America, with a percentage of sales also to international stores and buyers located throughout the world. The account base includes not only brick-and-mortar comic book specialty shops, but also Internet stores, chain stores, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during any given month, minus any copies that are distributed free of cost.

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