CONSOLE WARS: SEGA, NINTENDO AND THE BATTLE THAT DEFINED GENERATION HC
Publisher: IT BOOKS
In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. Tom Kalinske, a man who knew nothing about video games, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo. The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader.
Item Code: MAR141570
In Shops: 5/14/2014