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HOW HE-MAN MASTERED THE UNIVERSE TOY TO TV TO BIG SCREEN

MC FARLAND & COMPANY INC.
DEC162207
(W) Brian C Baer
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public. They formed the modern cinematic landscape.
In Shops: Mar 22, 2017
SRP: $19.99
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